Michelle Brinson

Michelle Brinson

Work experience

Work experience
May 2008 - Present

Writer / Editor / Marketing Coordinator

Nashville Rescue Mission

Manage monthly print newsletter that accounts for 20% of missions fundraising efforts. Oversee content and direct strategy for website and monthly email newsletter. Launched and now manage social media efforts. Develop cross-channel marketing content.

  • Increased yearly revenue of print newsletter by 43% over 3 years.
Dec 2007 - May 2008

Marketing Director

The City Paper

Managed marketing and media of The City Paper, its website and affiliated online products. Launched new online restaurant guide “Dining Compass.”

  • Attended Google School – Certified Google Adwords Professional.
Feb 2007 - Dec 2007

Client Manager


Managed lifecycle, online brand development, timelines, workflow and communications for more than 50 clients. Implemented interactive media plans for clients. Developed creative strategies and solutions in an effort to engage clients with their audience through building online communities (i.e. fan clubs).

  • Researched and developed online library of marketing strategies and trends.
Apr 2006 - Feb 2007

Marketing Manager

Boson Software, LLC

Developed, implemented and managed all strategic marketing activities to maximize sales of products and services. Oversaw and managed online Web presence. Developed email marketing campaigns. Determined demand, identified competitive strengths and weaknesses and developed marketing programs to enhance Boson’s product image. Conducted research and provided market data on pricing, sales channels and product development opportunities. 

Jan 2006 - Apr 2006

Marketing Director

Thomas Nelson Publishers

Directed and delivered all components of marketing campaigns. Developed and communicated marketing plans for all releases. Managed and maximized marketing budget. Communicated and built strong relationships with authors and agents. Participated in brand development process for publishing division, titles and authors. Influenced and shaped projects from proposal to finished release. Led in creative planning for division's Conferences and Conventions. Coordinated and helped create strong key retail partnerships with sales. Responsible for $400K marketing budget.

Sep 2005 - Jan 2006

Marketing Director - Contract


Managed marketing and advertising including developing collateral, writing press releases and managing Web site.

Apr 2005 - Sep 2005

Marketing Director - Contract

Ink & Blood Museum

Oversaw all marketing and promotions for traveling exhibit including promotional materials, public relations and coordination of all advertising.

  • Managed advertising budget of $250K for 30,000 square foot exhibit.
Sep 2004 - Mar 2005

Associate Business & Marketing Manager - Contract

The United Methodist Publishing House

Managed marketing plans and promotional projects; created product plans, production schedules; selected appropriate products for marketing vehicles and developed the content for vehicles. Directed marketing communications for the products and services of the unit. Created and maintained product content on publisher and retail websites.

Dec 2001 - Jul 2004

Internet Marketing Coordinator

LifeWay Christian Resources

Managed Internet marketing plans, advertising solutions, email marketing, promotions, media relations and marketing budget for LifeWaystores.com.

  • Managed marketing budget of $500K; exerted strong influence on sales of $4.4M.
  • Delivered 80% increases in visitor sessions in 2003 over 2002 through pay-per-click advertising and search engine optimization.
  • Generated 646% growth in email subscribers through execution of online promotions by partnering with major publishers of books, Bibles and music. 
  • Managed relationships with Google, Overture, Yahoo, Salem and More Visibility. 
  • Directed email marketing campaigns-created campaign, developed offers, selected products, generated creative, delivered, analyzed and reported results. 
  • Initiated SEO and SEM strategies.
Jun 1999 - Jul 2001

Marketing Communications Manager

FRANCE, a Scott Fetzer Company

Managed brand identity for three divisions. Managed catalogs, brochures, product slicks, packaging, labeling, print ads, press releases and media kits for all divisions.

  • Developed and launched company's first three divisional websites.
  • Created identity program for new start up division.
May 1997 - Jun 1999

Account Manager

Ambrosi & Associates

Represented agency to clients, creative team and color separator. Oversaw electronic production and print program; ensured schedules were maintained and quality standards were met. Expedited information gathering and communication flow.

  • Supervised over 35 print projects simultaneously in various stages of production.
1996 - May 1997

Product Support Manager


Managed customer and vendors relations. Developed sales, marketing and promotional materials. Developed manual for software application; provided training and support to end-users.

Mar 1993 - 1996

Customer Relations Account Manager

Fleetmover (purchased by Comdata in 1996)

Created and initiated customer relations program. Assisted customers with installation of electronic application ordering system; provided training and technical support to end-users. Conducted sales presentations and demonstrations.

  • Established more than 350 new accounts and “won back” over 40 accounts generating over $700,000 in revenue within 2 ½; years. Realized 25% in new revenue for company in 1995.
  • Supervised Marketing Assistant and in the absence of Director supervised sales team.
Aug 1991 - Mar 1993

Assistant Marketing Director

The O'Connor Group - Rivergate Mall

Assisted in preparation, administration and implementation of annual marketing plan and marketing budget for 1.1M square feet of retail space. Administered lease required advertising and gift certificate programs. Managed media buying and public relations for center. Supervised marketing secretary.


Aug 1987 - May 1991



Bachelor of Business Administration Degree; Marketing major; Business Administration minor

  • Graduated Magna Cum Laude with 4.0 GPA in all Marketing Classes
  • Pi Sigma Epsilon, National Professional Fraternity in Marketing, Sales Management and Selling -- Held offices of President, VP of Marketing, and VP of Internal Affairs
  • Gamma Beta Phi - Honor Society
  • Tau Omicron - Honor Society for Women
  • Mu Kappa Tau - International Marketing Honor Society


Marketing Communications Social Networking Business Development 

Marketing Professional with proven experience spearheading result-driven marketing, advertising, communications, promotions and customer relation's campaigns-utilizing digital and traditional media technologies (web, email, video, print, TV, radio, billboard etc.). 


Marketing professional with broad experience in online marketing, customer relations, promotions, advertising, media buying, and strategic planning - serving the nonprofit, entertainment, publishing, and retailing sectors.


Marketing, Content Strategy, Client Services, Social Media Marketing, Interactive Marketing, Creative Strategy, New Media, Digital Marketing, Social Networking, Marketing Strategy, Site Strategy & Usability, Cross-Channel Content, Team Building, Internet Business Strategy, Writing & Editing, Online Marketing, Email Marketing, Communications, Public Relations, Media Relations, Marketing Trends, Community Relations, Search Engine Marketing, Branding

Samples of Work