Not gilded with splendid educational crown, but deep down born with a curious, adventurous, tech-savvy and energetic heart. Passionate about mobile marketing/games, innovation, start-up, outdoor activities and culture. Nearly 4 years' work experience in the mobile advertising/gaming industry, and aiming a marketing position in the same field. A highly motivated doer and thinker with entrepreneurial spirit highlighted in the following specialties.
- Fluent in English and Chinese; multiple multi-cultural/oversea work/travel experience; essential understandings of APAC and western cultures.
- Solid business relationship with the leading mobile gaming/tech media channels such as Sina, Tencent,etc. and close relationship with mobile advertising and 3rd party tracking platforms.
- Proven track record of results, demonstrated accountability of achieving marketing goals for the current employer. Some references as below.
- Plan and (co)organized 30+ domestic and oversea marketing events/campaigns for the current employer in CN and APAC regions to develop new markets. Plan and conduct 6 touring seminars in 6 cities of China in 1.5 month.
- Establish an EDM data base with 10k+ recipients; generate min. 50 effective new leads per quarter.
- Conducted 3 advertorials in 3 weeks with >542,068,000 viewership on web end, and >50,000 viewership on Wechat end.
- Established and raised Tapjoy Wechat followers into >20,000 within 1 year.
- Active in mobile game/marketing communities; owned and engaged in a number of communicational groups. 10,000+ business threads generated during the pass years.
- Ability to turn ideas into actions quickly and proven ability to target and reach high standards.