Michelle Abel Andersen

Michelle Abel Andersen

Work History

Work History
Feb 2010 - Present

Senior Lead

San José State University

February 2010 ­ current

  • Manage marketing and communications department, including the hiring, supervision, and evaluation of employees.
  • With input from the Dean, create new marketing plan for the entire IES division, with specific direction to individual programs and department heads.
  • Establish and maintain business and community contacts; leverage relationships to meet departmental internal and external relations goals.
  • Develop budgetary guidelines, accountability standards, and implement marketing calendar.
  • Facilitate effective relationships with SJSU departments; collaborate with SJSU public relations to disseminate relevant and mutually beneficial news items, stories, and other placements.
  • Respond to immediate and pressing publicity matters as they arise, and delegate responsibilities to staff as each situation indicates.
Apr 2012 - Present

Development and Communications Manager

Leadership Public Schools
  • Acknowledge and process all individual financial gifts, and maintain meticulous records of all communications with donors and prospects in Raiser’s Edge; create and run complex data queries as needed.
  • Manage all aspects of LPS print and digital collateral, including graphic design, visual and textual content collection, copy editing, and printing.
  • Administer the LPS website, Facebook and Twitter accounts; design effective social networking strategies. Write, edit, layout, and distribute LPS eNewsletter via email marketing service provider.
  • Design, compose, and develop written communications, presentations, and reports for the CEO.
  • Provide photographic and video coverage of events (graduations, conferences, donor events), senior portraits; edit images and maintain archives.
  • Serve as the liaison between the Home Office and the LPS Board of Trustees; ensure board practices and materials adhere to Brown Act regulations.
Feb 2009 - Feb 2010

Manager, Web, Publications, and Communications

Princeton University
  • Direct management of marketing activities, including publications and Web site.
  • Plan and implement overall marketing and communications strategy regarding print materials, Web content, social media, and other outreach efforts (i.e., visitors to campus, student recruitment programs).
  • Responsible for meeting deadlines for all projects and maintaining marketing and communications calendar.
  • Articulate Princeton’s mission via print and online materials; similarly convey Princeton’s admission policies and procedures to applicants, parents, guidance counselors, alumni, and University personnel.
  • Facilitate close collaboration with office of communications to ensure compliance with University objectives.
May 2007 - Oct 2008

Editor, Focus on Issues

Stanford University
  • Research, write, edit, and publish Focus on Issues, an online weekly feature that promotes Hoover initiatives by linking current events and contemporary issues with the research and writings of Hoover fellows.
  • Maintain Focus on Issues Web site, including designing Web page, uploading site to remote server, and resolving HTML errors.
  • Create original artwork, including graphs and banner images. Manage licensing, editing, and placement of images purchased from stock image galleries.
  • Collaborate with contracted public relations firm to form strategies to distribute Focus on Issues to appropriate media outlets.
  • Provide editing support to the Office of the Director in updating Hoover print publications.

I remain very proud of the work I accomplished authoring and editing "Focus on Issues (FOI)." FOI, an online weekly journal-type article that linked current social and political events with the writing and research of Hoover fellows. One of the all-time most-viewed web pages on the Hoover website, these articles have been used by Stanford professors as class materials and were referenced in government documents worldwide, including Germany and Turkey. One article, The U.S.-China Trade Deficit, Reason for Worry? was published in a scholarly print edition on China and its economy.

Jun 2006 - Jul 2007

Public Relations Specialist

Stanford University

Working for Stanford Blood Center was wonderful...I thoroughly enjoyed the many and varied duties, from writing press releases to being interviewed on TV. I'll always have fond memories of SBC; and am still a blood donor!

  • Write, layout or direct design, and edit widely distributed quarterly donor and staff newsletters, and other internal communication pieces. Began series of medically based “Science of Blood” quarterly feature articles.
  • Maintain Web site and provide, edit, and post copy and content.
  • Serve as media relations backup, including responding to press inquiries, coordinating and appearing in radio and TV interviews, and providing copy points.
  • Research, write, and edit press releases, patient and donor stories, and public service announcements  for release to local news organizations.
  • Design or direct, distribute, and maintain print, product, radio, and video advertising promoting Stanford Blood Center and the Stanford University brand.
  • Provide written support to medical directors on communication pieces for distribution to School of Medicine physicians and medical personnel.
  • Assist in the launch of initial development program by creating an action plan and materials to support fund raising efforts.
Jun 2005 - May 2006

External Affairs Coordinator

Stanford University
  • Support the communications and development managers.
  • Edit and update content for CISAC Web site.
  • Organize and implement all details of signature donor-driven events, including New Century Seminars (large-scale, formal dinner lectures featuring experts in the field of international security, including heads of state).
  • Create databases to identify and steward donors, faculty, and visiting scholars.
  • Design development information pieces, including campaign letters, invitations, postcards, and other materials.




Southern Illinois University, Carbondale



Raiser's Edge

Raiser's Edge development database



Power Point

German Language





Filemaker Pro



About me

Integrated Communications professional with exceptional writing and editing skills; competent in all areas of media relations, print and web publishing, social media strategy, donor development and stewardship, and project and content management. Seeking to constantly evolve and expand my knowledge and abilities.


I am an ambitious and highly skilled communications professional seeking a long-term position where I might continue to develop and apply my talents within a challenging and rewarding environment.



Graphic Design

Rensselaer Polytechnic Institute