Michelle Szabo

  • 1026 Budapest, Gardonyi Geza Ut 27-33 Fsz,  Hungary
Michelle Szabo

                                             PROFESSIONAL                                                Marketing/Public Relations/Sales/Brand Development

Personal Summary 

A well presented and accomplished professional with a distinct comprehension and passion for luxury goods, hospitality industry and design-driven lifestyle & beauty brands, products and services.  A capable, intelligent and very presentable specialist with a unrivalled ability to understand a clients objectives, industry and mission statement.

An extremely organised, punctual, focused, high aiming achiever who has a keen eye for detail while not losing sight of the ‘big picture’ along the way. Also known for developing, maintaining, and executing innovative marketing, branding, communication and sales solutions that engage consumers and take away business from the competition. 

Looking to play a challenging role which allows a fresh, dynamic and creative mentality to deliver consistent results for a variety of clients across several industry sectors.

Work experience

Work experience
Jul 2015 - Oct 2015

Marketing and Brand Development Manager (4 month consultant contract)     

Moi Ostrov Ltd  & Moi Ostrov Studios (Limassol, Cyprus) 
  • Developed strategic marketing plan to circulate Moi Ostrov brand across Cyprus and abroad by going to events, building social media followers and ensuring print (Moi Ostrov Magazine) was distributed to strategic locations. 
  • Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies for Moi Ostrov Ltd and Moi Ostrov Studios. 
  • Researched and benchmarked key competitors to ensure Moi Ostrov was positioned to be the number one Russian read magazine on the island. 
  • Responsible for expanding Moi Ostrov Magazine into the luxury lifestyle market by introducing them to companies such as Maserati, BMW, Graff, and into the Skylink Services (private jet and Heads of State lounge) in Cyprus. 
  • Increased brand performance and worked closely with the sales team to ensure monthly targets of 10,000 -15,000 and above were achieved. 
  • Analysed market trends to address business opportunities and issues, and to set the brands’ annual objectives, strategies, positioning, tactics and measures.
Mar 2015 - Jul 2015

Director of Marketing, Communications and PR (5 month consultant contract)

Horizon & Beyond  (Doha, Qatar)

START UP: Consulted for Horizon & Beyond (H&B) in creating, measuring and implementing a comprehensive marketing, communications and public relations strategy that will enhance H&B image and position within the marketplace starting with the GCC. Facilitated internal and external communications; and all marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.

  • Spearheaded a PR campaign to get onboard several top PR agencies from across the GCC to distribute our magazine and relay information about H&B to their clients which included five-star hotels, luxury brands, luxury automobile companies and alike. 
  • Negotiated and secured $100,000 USD in contracts with relevant advertising partners plus an additional $60,000 USD for their 2016 media plans within a three month period. 
  • Developed the appearance and layout of the H&B website including placement of banners from advertising partners and writing content. 
  • Directed the efforts of the marketing, communications and public relations staff at the strategic and tactical levels with the other functions of the magazine.
  • Served as the primary media contact directing all publicity, consumer awareness and image campaigns. 
  • Monitored trends of competitors to continuously improve the product (print & online).
  • Created, edited and published content via WordPress CMS. 
Apr 2012 - Mar 2015

Marketing, PR and Sales Manager

Antara Palace (Polis Chrysochous, Cyprus)

PRE-OPENING: Assisted the Founders and General Manager with all pre-opening activities such as: developing SOP's, planning sales and marketing strategies and creation of company branding.

BRAND AWARENESS: 50% of my role required travelling. Planed, executed and created events, expos and bespoke private parties worldwide with HNWI's, VVIP's and celebrities to promote and represent Antara Palace to increase brand awareness.


  • Developed business plans and strategies to expand the customer base and maximise income for the company as well as the management of departmental sales teams, budget controls and administration.
  • Generated €600, 000+ net profit in the first fiscal year.
  • Accomplished marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and field sales action plans.
  • Controlled €200,000 annual sales, marketing and PR budget. 
  • Improved product marketability and profitability by researching, identifying, and capitalising on market opportunities.
  • Successful lead nurturing with the use of bi-weekly mail shots and social media to promote offers, news and spa products.
  • Championed marketing programs and general business solutions resulting in increased customer traffic and sales, in a downturn in the Cypriot economy. 
  • Trained and mentored all new sales, public relations and marketing staff. 


  • Interfaced with client leadership to set priorities, identify vision and ensured PR campaigns remained focused and effective. 
  • Managed and shaped public perception on Antara through media relations, social media, thought leadership and special events.
  • Enhanced relationship with media to realise increased cooperation and better press coverage. 
  • Created, edited and distributed press releases, fact sheets, brochures, newsletters and other public relation documents.
Oct 2010 - Apr 2012

Senior Sales Coordinator 

The Hospital Group (Mayfair - London, UK)
  • Handled all patient queries, complaints and issues within agreed timescales to ensure patient satisfaction.
  • Excellent ability to cross and up-sell where appropriate sales opportunities existed.
  • Increased profits by converting an average of 80-90% patients to have treatment after their consultation.
  • Exceeded sales targets and increased company sales from £3,000/month to £20,000/month in three months time.
  • Liaised with other consultant plastic surgeons, members of overseas Royalty, Actors, HNWI's, insurance companies and suppliers on a daily basis achieving the highest levels of satisfaction and trust. 
  • Analysed sales statistics and determined sales potential to see if where THG might need to improve. 
  • Managed multi-million pound inventory for non-surgical division ensuring all stock was controlled and accounted for. 
  • Gained confidence in THG brand through new and existing patients with each consultation. 
Jun 2009 - Sep 2010

Account Manager

Fabulous Locations (London, UK)


  • Corresponded with the PR, creative, accounts and event sales team to ensure positive customer experience. 
  • Managed and delivered first-class service to both potential and existing clients such as NIKE Canada, WHITE CUBE, SHAWISH DUBAI.
  • Cultivated new prospects and assisted with sales pitches to win new business. 
  • Identified promotional opportunities and integrated them into annual marketing plans. 
  • Managed and constructed financial plans and contracts with clients and vendors.
  • Maintained accurate reference documentation for internal management. 
  • Involved in recruitment, budgets & accounts, managing junior staff.

Skills and Expertise 

  • Superb at PR, Sales and Marketing in luxury lifestyle, brands, hospitality and cosmetics industry. 
  • Dedicated to increasing brand awareness.
  • Unparalleled organisational, time management and interpersonal skills.
  • Outstanding outreach & leadership skills; ability to solve issues quickly and decisively.
  • Excellent multi-tasking abilities, highly organised and solution-oriented.
  • Top-notch internal & external communications and relationship management technique.
  • Articulate and polished professional with effective negotiation and persuasion ability. 
  • Remarkable ability to maintain composure under high stress situations.
  • Effective in consumer marketing strategy, strategic advertising and branding.
  • Extraordinary high level of energy and good sense of humour with the capacity for superb time and effort demands.
  • Extremely comfortable with: MS Word, MS Excel, MS Office, Internet Explorer, Facebook, Twitter, Instagram, PowerPoint, Email, Adobe, WordPress, CRM systems (Salesforce), Hootsuite and alike. 

Languages: Native English/Intermediate-Fluent French/ Beginner German/Beginner Hungarian


Apr 2005 - Apr 2006



Petroleum Land Contract and Administration Foundation Diploma

Jun 2001 - Jun 2002


BLANCHE MACDONALD  (Vancouver, BC, Canada)

Licensed Aesthetician 


Networking, reading, physical fitness, keeping up with trends of top international brands and travelling across the globe to learn new cultures and their habits while exploring the luxuries this world has to offer.