Beringer Blass (Foster's Group)
- Negotiated budget approval in difficult environment and won positioning amongst top 13 focus brands for the business F07.
- Identified opportunities, developed, managed and obtained approval for initiatives including consumer promotions, gift packaging and exclusive events, increasing brand exposure and recognition, generating media coverage and consumer interest stemming decline in sales, increasing distribution, exceeding sales targets 45% and achieving new stock listings.
- Negotiated contract with Channel 9“ Postcards” program. 40% uplift in sales.
- Presented brand plans to Trade Marketing and negotiated optimal positioning within promotional activity calendar.