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Work experience

Oct 2012Present

Managing Director

  • Concept and design through to execution of new premium baby clothing brand. Developed and implemented business and marketing plan.
  • Negotiated off shore fabric and garment manufacturing.
  • Positioning and marketing for local and international markets.
  • Negotiated strategic brand partnership with Chinese luxury company to develop the high-end Chinese market.
  • Digital and social media strategy, developed content and platform management.
Jul 2010Oct 2012

Executive Officer

Destination Docklands
  • Researched, contributed, delivered and presented funding submission to council and stakeholders-$450,000 funding approved.
  • Developed and executed strategic business and marketing plans.
  • Developed and executed successful BTL and ATL“ pay to play” marketing campaigns with commercial and government stakeholders- total profit up 50%.
  • Increased brand awareness and visitation through a range events, competitions, social media, traditional media and generated numerous PR opportunities.
  • Created a partnership proposal with investment benefits and championed concept to key stakeholders and major corporations in Docklands with 100% uptake.
Jul 2006Mar 2007

Marketing Consultant

National Foods
  • Assisted senior brand team on King Island Cheese and South Cape brands.
  • Developed and implemented consumer promotions and campaigns with up to 67% increase in year on year sales.
  • Managed social media audit and digital marketing strategy, including research, highlighting areas for improvements and feedback to agency on updates. Utilised for consumer promotion and driving 50% of entries to the site for database collection.
  • Managed set up, implementation and successful launch of new products including seasonal job lot.
  • Managed successful 5 week National consumer promotion across Cheese and Gourmet Foods portfolio.
Sep 2005Jun 2006

Brand Manager

Beringer Blass (Foster's Group)
  • Negotiated budget approval in difficult environment and won positioning amongst top 13 focus brands for the business F07.
  • Identified opportunities, developed, managed and obtained approval for initiatives including consumer promotions, gift packaging and exclusive events, increasing brand exposure and recognition, generating media coverage and consumer interest stemming decline in sales, increasing distribution, exceeding sales targets 45% and achieving new stock listings.
  • Negotiated contract with Channel 9“ Postcards” program. 40% uplift in sales.
  • Presented brand plans to Trade Marketing and negotiated optimal positioning within promotional activity calendar.
Jun 2003Sep 2005

Brand Manager

Foster's International
  • Built relationships and worked closely with international partners within and outside my portfolio.
  • Identified opportunity and obtained approval to partner with new global merchandise supplier resulting in significant cost savings and designed and developed new merchandise and POS.
  • Negotiated and won over disaffected international partner, designed and supplied significantly improved quality GP merchandise European events and managed delivery.
  • Assisted with coordinating various global projects including brand promotions  briefing international agencies to pitch for global sponsorship consumer promotions.
Feb 2000Jun 2003

Marketing Co-Ordinator

ALH (Foster's Group)

Marketing Co-ordinator