Michelle Chuang

  • AZ

Work History

Work History

Senior Account Executive, Client Services-Coca-Cola

Client Services-Coca-Cola, BRANDS'
Senior Account Executive, Ogilvy & Mather Advertising, Taipei, Taiwan Feb' 13-Jun' 13 Formulated go-to-market strategies for a product entering 3 countries, with a goal of gaining 8% market share from competitors in Year 1. Delivered creative materials that align with guideline and brand's voice by conducting creative briefs to guide internal creative team and external vendors/designers/production houses. Macintosh HD: private: var: folders: cd: 72qwsl1j7tn8nh3wpyxvn_ 80000gn: T: TemporaryItems: imgres. png

Data Analyst

Double Positive Marketing Group
Data Analyst(Intern) Tempe, AZ ' 14-Aug' 14 Performed data analysis on 60+ vendors performance, led to a 12% decrease in rejection in lead generation. Demonstrated fiscal responsibility by stabilizing the spending pace and optimizing cost efficiency of a $1.5M digital campaign. Macintosh HD: private: var: folders: cd: 72qwsl1j7tn8nh3wpyxvn_ 80000gn: T: TemporaryItems: imgres. png

Marketing Project Specialist

Blue Cross Blue Shield of Arizona
Marketing Project Specialist, Phoenix, AZ Sep' 15- Executing effective advertising campaign and related activities that achieve acquisition and retention goals. Organizing information to support creative development, ensuring projects are completed with accuracy that adhere to Medicare marketing guidelines and regulations. Macintosh HD: private: var: folders: cd: 72qwsl1j7tn8nh3wpyxvn_ 80000gn: T: TemporaryItems: search. jpg
Mar 2011 - Aug 2012

Account Supervisor, Client Services

L'Oreal
Account Supervisor, Client Services Paris, Taipei, Taiwan Managed multiple, overlapping projects on time and on budget with a cross-functional team of 12, receiving additional 5% bonus for team revenue. Innovated a UV protection program to deliver product uniqueness. The program was podcast on TV show and reached 50, 000+ page views in less than 2 weeks. Macintosh HD: private: var: folders: cd: 72qwsl1j7tn8nh3wpyxvn_ 80000gn: T: TemporaryItems: sLogo. jpg
Sep 2010 - Feb 2011

Marketing Manager

Goodway
Marketing Manager Design, Taipei, Taiwan Increased 25% average daily customer flow for clients by designing re-branding programs across online/offline channel, including new logo design, go-to-market strategy, and promotion events. Created and managed contents on websites and official accounts on social media by editing company updates, new events and achievements. Macintosh HD: private: var: folders: cd: 72qwsl1j7tn8nh3wpyxvn_ 80000gn: T: TemporaryItems: search. png
Aug 2009 - Aug 2010

Account Executive, Client Services

Client Services-Unilever, Bayer, HSBC
Account Executive, J. Walter Thompson Advertising, Taipei, Taiwan Engaged 100, 000+ target customers on social media platforms by managing a digital campaign, exceeding the business goal by 120%.

Education

Education

M.B.A

Thunderbird School of Global Management
2009

B.A

Shih-Shin University