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Michelle Cameron

Marketing Coordinator


Results and analytics driven professional with experience delivering exceptional results and driving sales through the implementation of innovative ideas and dynamic digital marketing strategies. Possesses expertise in email marketing automation/analytics and excels at managing lifecycle development with hands-on experience in Pardot and Salesforce. Demonstrates talents in list & database management, campaign building & analytics, as well as lead generation strategies. Skilled in evaluating best marketing tactics and continuously implementing improvements to maintain high performance and company success with a background in health sciences.   


  • Email Marketing 
  • Salesforce CRM Reporting & Tools
  • Copywriting

  • Product Marketing & Development
  • Database Management & Marketing Analytics
  • Project & Time Management
  • Interpersonal Communication
  • Pardot B2B Marketing
  • Conversion Optimization & Lifecycle Management


Jul 2014Present

Marketing Coordinator

CLA - Chiropractic Leadership Alliance
  • Skillfully creates and manages successful and innovative digital marketing campaigns to increase lead generation and sales 
  • Successfully and efficiently ensures the messaging and tone of all company digital and print material supports branding and marketing efforts  
  • Strongly supported optimal integration and implementation of Pardot and continues to showcase strong database, campaign, and list management skills
  • Continuously exhibits strong project management skills and ability to work under pressure while maintaining high content standards and learning quickly to incorporate feedback in a fast-paced and responsive environment
  • Demonstrates initiative with determining best strategies and campaign management with a strong, solution-oriented work style to successfully collaborate and accomplish marketing and company goals
  • Manages email marketing for global list database of over 30,000 customers and leads, ensuring optimal lifecycle management and ROI 
Jun 2006Aug 2013

Tennis Instructor & Head Counselor

Mendham Health and Racquet Club
  • Instructed group tennis lessons and camp attendees while improving customer satisfaction and  
  • Shone as a team leader while maintaining an outgoing and positive personality, professionalism, and eagerness to exceed member and guest expectations 



BS, English Literature and Philosophy (Cum Laude)

Misericordia University
  • Recipient of the Sarah Gill Award for Excellence in Philosophy and Literature