Developed, planned and executed social media and content marketing strategies for professional service firms and Fortune 500 clients. Research and analyze social data on brands; Assess and clarify brand direction; Develop and execute brand, social media and content marketing strategies; Define editorial direction of content; Create, administer and post blog and social media content; Manage social media profiles and communities to ensure brand continuity and consistency; Monitor and analyze campaign metrics and site analytics; Train and coach on writing and social media communication.
Selected projects include:
Platform Development: Provided expertise on brand strategy for self-published author. Developed digital marketing plan, collaborated with web designer to enhance online brand, and ghost wrote blog and social media content.
Social Recruiting Strategy: Research and analyze social “buzz” for Fortune 500 corporations, and then develop actionable social recruiting strategies designed to attract, recruit and retain top talent.
Business Development: Designed marketing systems to better define service offerings. Implemented a streamlined communication process to capture leads and cultivate referrals throughout the buying cycle.