Download PDF

Michele Chandler

Social Media Specialist

In 140 Characters

Raleigh transplant. @NCState alumna. Traditional PR pro turned social strategist. Dabbles in everything digital. Loves brainstorms & coffee.

Experience

2016-01Present

Senior Social Media Specialist

G&S Business Communications
  • Managed social media platforms including day-to-day strategy,    content development, monitoring, audits, reporting and providing budget recommendations for B2B agribusiness and financial clients
  • Supervised account teams' social and digital efforts as a designated digital team lead
  • Served as a liaison between functional teams (account and digital) and clients
  • Strengthened client relationships and determined new business     opportunities as the main point of contact for counsel and insight
  • Provided strategic direction and coordinated digital tactics including website redesigns, landing pages, user experience (UX) testing, email marketing campaigns and more
  • Previous Position - Account Executive — January 2014 to June 2014, Social Media Specialist — June 2014 to December 2015
2011-072013-12

Assistant Account Executive

Crossroads PR and Marketing
  • Developed content for various mediums including digital and social media, print publications and sales collateral for B2B technology clients
  • Discovered, pursued and tracked thought leadership opportunities with media and analysts
  • Led social media and blogging initiatives for clients and agency on all major platforms including daily management and competitive audits
  • Previous Position - Account Coordinator — July 2011 to April 2013
2006-012011-07

Associate Editor

Althos Media
  • Assisted with the production of monthly magazines and books
  • Managed relationships with trade shows to establish co-marketing agreements, coordinate logistics and promote attendance
  • Launched and managed social media platforms
  • Previous Position - Office Manager — January 2006 to July 2007

Education

20062010

Bachelor of Arts in Communication

North Carolina State University

Minor in Journalism

Connect With Me