Spearheading the bespoke Integrated Marketing Communications firm based in Hong Kong, which maximizes an arsenal of marketing communication tools from Contract Publishing, Public Relations, Editorial, Branding, Web Content Development, Copywriting, Event Marketing, Digital Marketing to Social Media Architecture. The Publisher and Managing Editor of the Marco Polo Hotels magazine with a readership of 195, 000. The bilingual publication is in English and Traditional Chinese, distributed to the 13 hotels in HK, China and the Philippines. Responsible for advertising sales and marketing tie-ups. Omni-channel marketing orchestration conducted seamlessly on a 360-degree basis for a variety of brands.