Download PDF

Summary

Results oriented, strategic global insights marketing professional with extensive expertise in uncovering & delivering actionable customer insights; translating them into business initiatives and marketing strategies that led to bottom-line results in sales, revenue and client growth.

An accomplished marketing leader experienced in both large, complex organizations and small privately held businesses with emphasis on consumers, marketing, innovation and consumer experience delivery.

Developed a scalable, repeatable segmentation methodology with the end goal of identifying the unmet needs of customer segments, as well as the communication, partnership and revenue models to fulfill said needs. Communicator skilled in building multi-disciplinary teams and interacting successfully with diverse audiences.Distinguished background driving profitability through the strategic implementation of the next generation customer-centric marketing programs in large legacy enterprises including life sciences, legal, telecommunications, travel & retail.

Work History

20142015

Global Commercial Strategy, Patient Insights

BIOGEN

Creation of a strategic patient work stream framework across therapeutic life-cycles (pre-clinical-LCM)

Cambridge, MA

20132014

AVP, Insights, US Diabetes Patient Centered Unit

SANOFI US

Operationalized a patient engagement platform to drive awareness, adoption & retention.

Bridgewater, NJ

20102012

Sr. Director, Solutions, US Diabetes Patient Centered Unit

SANOFI US

Designed new integrated business models to go "beyond the pill" for both provider/payer models.

Bridgewater, NJ

20092010

Sr. Director, Customer Data Strategy, Innovation & New Customer Channels

SANOFI US

Developed new segmentation models to understand & solve for the customer of the future.

Bridgewater, NJ

20092010

SANOFI US

SANOFI US
Customer Channels Developed new segmentation models to understand & solve for the customer of the future. Bridgewater, NJ
19862008

Senior Marketing Roles in Legal-Financial Services, Telecommunication, Publishing & Travel Industries

LexisNexis, IDT, Troll Communications, Popular Club &  The Hertz Corporation 

Delivered innovative customer engagement strategies in the industries served.

19862008

Senior

Travel Industries
Senior Marketing Roles in Legal-Financial Services, Telecommunication, Publishing LexisNexis, IDT, Troll Communications, Popular Club & The Hertz Corporation Delivered innovative customer engagement strategies in the industries served. Portfolio A Sampling of My Recent Work

Education

B.B.A

Saint Bonaventure University

Bachelors of Business Administration, Finance

Saint Bonaventure University

Text Section