Michela Sertorio

  • Milan,  Italy
Michela Sertorio

Highlights

Creative and proactive marketing professional with positive approach and desire for successful marketing career. Passionate for Luxury, Fashion and Digital Media. Highly productive managing projects, a problem-solver who rapidly adapts to changing demands.

Work Experience

Work History
Sep 2014 - Aug 2015

Marketing Support

BMW Milano S.r.l.

 Managed social media and websites for all brands

  • Managed budget and marketing plan for Rolls-Royce, MINI and BMW i (ATL and BTL)
  • Supervised events management activities (PR, CRM activities, coordinating all the suppliers, providing hostess and other staff, budgeting and reporting)
  • Dealt with media agencies to organize multi-channel marketing and advertising campaigns
  • Managed partnerships and sponsorships (EA7 Olimpia, Louis Vuitton, Pommery, etc.)
  • Laureata in economia, Appassionata di moda, mi sto specializzando in comunicazione digitale. Le mie esperienze sono nel marketing

Jan 2014 - Aug 2014

Social Media Manager

Università Cattolica del Sacro Cuore
  • Promoted the new master's degree in Food Marketing & Strategie Commerciali
  • Created the website and social media pages, produced and published the content
  • Managed website and social media marketing campaigns and day-to-day activities
  • Monitored trends in Social Media tools and compiled reports for management showing results
Aug 2013 - Oct 2013

Public Relations & Marketing Assistant

Williams Agency(Boston, U.S)
  • Worked collaboratively with marketing team to implement marketing campaigns
  • Supported the manager in implementing public relations campaigns and writing press releases
  • Managed social network tools for enhancing website and incorporating into marketing campaigns
  • Explored web & email marketing opportunities and techniques for driving traffic to website
  • Actively participated in the events organized to help the different players

Education

Education
Sep 2015 - Oct 2015

Course of Digital Marketing

ACTL
Social Media Marketing, SEO, SEM, Mobile Marketing, E-Mailing Marketing, E-Commerce.
Sep 2012 - Oct 2014

Master’s in Business Management (Marketing and Sales Management ) 

Università Cattolica del Sacro Cuore
Final score 110/110
Thesis on "Content marketing strategies in the italian fashion houses".
Sep 2009 - Oct 2012

Bachelor’s of Economics and Business Administration

Università Cattolica del Sacro Cuore
Thesis on "The competive advantage of Made in Italy: Loro Piana's case".

Skills

Skills

Soft Skills

Self-directed, open minded and detailed-oriented, able to establish and build professional and effective relationships as a team member. Efficient in communication and mediation.

IT Skills

MS Office/ iOS, Proficient with office productivity suite software (Microsoft Word, Excel and PowerPoint) , ability to use design software helpful (Photoshop), content management system (Word press) and CRM system.

Language Skills

English: Professional knowledge,  French: Basic knowledge

In compliance with the Italian legislative decree no. 196 dated 30/06/2003, I hereby authorize you to use and process my personal details contained in this document.