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Work Experience


Jan 2016Present

Director Business Development

Provide market feedback to the company leadership regarding competitive offerings and generate product development ideas.

Drive increased revenue and profit to achieve the Company`s ambitious growth.

Support the implementation of business plans and the penetration of new markets.

Advanced Digital Broadcast 

Feb 2007Dec 2015

Director Corporate Accounts

Working as Corporate Director for Advanced Digital Broadcast, a Digital TV Solutions provider, based in Chambésy, Geneva area in Switzerland, where my main responsibility was to manage large accounts in Europe. In May 2013, I was expatriated to Antwerp to open the Benelux office, and to administrate the biggest European Cable Operator, “Liberty Global Group” ( Additionally, I had to develop new business activities, both on the EMEA market and at the international level.

The accounts that I handle generate more than 100 million US$ revenue per year, with a two-digit profit percentage, which allow us to sustain recurrent business by investing in constant innovative technology. My experience and skills in strategic management, negotiation, legal, and contractual business, allow me to sign substantial agreements with both large and middle-size companies for long terms (up to 10 years).  I am comfortable selling complex technological solutions, familiar with corporate managerial tools and procedures, and flexible in a sea of continuous changes, including those changes that top management has to face. Extremely flexible and ready to relocate, I face daily challenges with a positive approach and dynamism. Such personal creative and professional competences contribute to the success of my customers and employers.

SUN Microsystems

Feb 2005Jun 2006

Account Manager, Cross Industries

Sales and New Business; negotiation with customers; selling SUN solutions for national and international companies, based in Suisse Romande. I also generated more than 5 million CHF revenue per year.

Virtual Agency

Apr 2004Jan 2005

Senior Sales Consultant for e-business

Sales and Marketing; re-processed companies’ business models; deployed and implemented new plans based on financial forecasts. I also actively participated in the CRM implementation and deployment.

IBM Switzerland

Jun 2001Mar 2004

Large Account Manager in PCD

Sales; thrived on challenge by winning the 100% Club of IBM in 2003; developed the Personal Computing Division business activity locally. Sold 20 million Intel products per year.

Click & Watch

Jul 2000Sep 2001

Founder Managing Director

Marketing and Administration; prospected customers by analysing the market trends, and conducted a consumer survey; raised “seed money” from two Business Angels, and invested personally in the company; searched and developed relationships with financial partners; created the business model; wrote business plans and financial forecasts.

World Online(Tiscali Group)

Jul 1999Jul 2000

Sales and Marketing Manager

Sales and Marketing; managed 7 million CHF marketing budget in B2C. In March 2000, I coordinated the European marketing campaign for the “World Online” IPO; recruited and managed 8 persons.

Editions Atlas 

Jan 1996Jun 1999

Financial Marketing Analyse for the European HQ

Financial Marketing Analyze for the European HQ, covering 12 countries

European HQ Hewlett-Packard

Apr 1995Dec 1995

Junior in the MARCOM

HQ Hewlett-Packard/in the MARCOM Division/ Telecom95 Palexpo




French: Mother tongue

English: Fluent writing and speaking (Certificate in Advanced English)

Italian: Fluent speaking and good writing (Cambridge Certificate)

German: Good speaking and writing (Zentrale Mittelstufenprüfung)

Spanish: Good speaking and writing

Russian: Basic speaking and writing


2008 - 2011 MBA at the University of Liverpool

1991 - 1993 BA in Marketing and Communication at the European Business School

1989 - 1990 Mathematics courses to the E.P.F.L (CMS)

1983 - 1988 Secondary school

1976 - 1983 Primary school


ADB 2015: Consultative Sales Training for Personal Development (Krauthammer)

Sun Microsystems 2006: Access to CEO, CFO, CTO and Board Executives

IBM 2002 - 2003: Sales Strategy and Leadership Management

IBM 2003 - 2004: Business on Demand

GENILEM 1998: How to be an entrepreneurship and sell new ideas

Skills gained: Selling Complex Solutions, Access to Cxx level, Elevator pitch, Sponsoring with Key people, Complete Sales Cycle Management, Show me the money, Leadership


Protection Civil at the Head Quarter for Management and Logistic (Prilly – Vaud - CH)


Swimming, water and winter sports, travelling, studying languages and culture related, fictions, philosophy, psychology, spirituality, music cinema and aviation (private license), diving, cocking and writing