Upstream & Downstream Marketing / Managed Care, Physician and Hospital Channels / International Business /Market Share Growth/ Product Development
- Results-proven Senior Marketing Executive with 20+ years of experience in managing physician, managed care and hospital segments.
- Chronicle of success in delivering strategic marketing and launch plans that have generated multi-million dollar revenue/market growth within the medical device, pharmaceutical, oncology, diagnostics, and cardiovascular product markets.
- Well-versed in brand management, market research, strategic pricing models, product development, sales promotion plans, market forecast modeling, physician relationships, managed health care and reimbursement strategies, and advertising/promotional planning.
- Team leadership of cross-functional marketing, regulatory, medical and engineering teams.
- Revenue and market success extends to broad to a broad range of medical products, international and domestic product management, and strategic planning initiatives.