Summary

Michael Vorel is CEO and founder of Vastplanet Corporation, specializing in e-Commerce Web Development, Internet Marketing Strategy and Management Consulting for a variety of top brands since 1998. PROFILE• 20+ years of sales and marketing management experience.• Innovative thinker and problem solver, ability to quickly draw relevant conclusions. • E-commerce, marketing & technology expert with an ear to what’s trending B2B & B2C.• Social media pioneer with Facebook, Twitter, LinkedIn and Foursquare working knowledge.• Comprehensive understanding of acquisition models, advertising and performance marketing.• Proficient in strategic brand positioning and execution, product management, and analysis.• Client relationship builder, seasoned manager, consultative business development.• International experience managing teams.• Frequent public speaker, presenter and active industry voice.• Open to travel and relocation worldwide.Available for short and long term employment, management consulting, partnerships, advisory boards and speaking opportunities within e-commerce, Internet marketing, social media, affiliate marketing, advertising strategy and business development.

SPECIALITES

E-Commerce Development, Internet Marketing, Management Consulting, Social Media Management, Affiliate Program Management, Web Design, Yahoo Store Design, Magento Ecommerce, Internet Consulting, Competitive Analysis, Strategic Analysis, PPC Search Management, Search Engine Optimization - SEO, Search Engine Marketing - SEM, PPC - Advertising, Email Marketing, Branding, Brand Management, Sales Management, Business Development, Product Management, Product Marketing, Inventory Management, Real Estate

BOARD AFFILIATIONS

·Advisory Board Member for Affiliate Summit

·Advisory Board Member Everest University

·Founding Advisory Board Member for Performance Marketing Association 

Work History

Work History
Nov 1998 - Present

CEO

Vastplanet Corporation

E-Commerce, Internet Marketing and Management Consulting firm focused on small to mid size emerging companies. • Developed and diversified an ecommerce business over 12 years through innovative services and solutions for hundreds of e-business clients.• Analyze trends, identify opportunities and implement new business models.• Global web development expertise within Magento, Yahoo, Wordpress and mobile applications.• Internet Marketing Manager for leading brands - identifying competitive strategies, business development within affiliate marketing, PPC (paid advertising), SEO, SEM, social media, video, email marketing & competitive intelligence.• Management Consultant - develop strategies and solution for clients within business operations, market exploration, idea generation, Internet marketing & E-commerce. • Manage Domestic and International teams.

Jan 1997 - May 1998

International Product Manager

Syquest Technology

Removable hard drive and mass storage manufacturer. • Responsible for SyQuest removable cartridge hard drive product family; EZFlyer 230MB, SyJet 1.5GB and SparQ 1GB drive - companies most successful product launched in 6 months.• Project managed Retail/OEM packaging, worldwide language localization, collateral, web site marketing, trade show participation and strategic vendor alliances. • Managed product marketing team and led daily meeting of 18 participants to develop comprehensive strategic plans for new technologies and products.

Jan 1996 - Jan 1997

Western Region Sales Manager

Syquest Technology

Removable hard drive and mass storage manufacturer. • Achieved $50 million sales quota annually - exceeded revenue and merchandising objectives. • Secured strong computer distribution and mail order relationships within Ingram Micro Worldwide, Merisel U.S./Canada, MicroAge, Creative Computer, Insight Direct, Fry's Electronics, Computerware and Mac Warehouse. • Managed 5 manufacturer representative team members and MDF/COOP advertising / channel.

Jan 1996 - Dec 1996

Channel Sales Manager

Pinnacle Micro

CDR Recordable drive and media manufacturer. • Surpassed $12 million quota annually with nationwide computer distributors - Tech Data, Merisel, MicroAge, Gates & MicroCenter. • Implemented strategic sales and marketing direction leading to increased revenue.

Jan 1995 - Jan 1996

Product Management & Inventory Manager

Merisel, Inc.

International computer distributor. • Inventory Buyer & Marketing Manager overseeing $60 million annually over 11 vendors. • Responsible for vendor profitability, forecasting, rebate attainment, market competitive pricing, margin, inventory strategies and product marketing plans.

Jan 1994 - Jan 1995

National Pricing Manager

Merisel, Inc.

International computer distributor. El Segundo, CA. • Managed team of 5 pricing analysts - Responsible for $3 billion annual revenue and gross profit margin daily analysis.• Developed market competitive pricing & margin strategies for 25,000+ products. • Implemented major computer retailer contracts and policies.

Jan 1992 - Jan 1994

Bid Group Manager

Merisel, Inc.

International computer distributor. • Created and managed 5-person domestic bid operation in high value computer deals. • Expanded monthly corporate & government business from $100,000 to $9,000,000.• Established Merisel Government Access Reseller Program, Novell GAD, and manufacturer "meet competition" bid process.

Jan 1990 - Dec 1992

Systems Integration Sales

W.T. Billard, Inc.

Material handling company specializing in manufacturing, warehousing & distribution. • Completed extensive 2+ year sales training program in cold calling, behavioral selling, etiquette and account management.• Integrated, designed and sold material handling solutions including forklifts, warehouse storage systems, freezer storage & automated storage and retrieval.

Education

Education
2002 - 2003

Real Estate Institute

Graduate with Honors - investment real estate, property management, licensed in Pennsylvania.

1985 - 1990

BS

Drexel University

5 year Marketing program with co-op work experience at Laventhol & Horwath Accounting Firm in Hotel Consulting Division.