Michael Palella is a marketing professional with more than 20 years experience in marketing campaigns and relationship building to the small business market. Michael is a motivated and personable worker with effective social skills who works well as a team member and as a manager with mentoring and training skills – he is a hands-on professional with the experience and knowledge to handle anything necessary to reach identified goals.
He brings a ‘whatever it takes’ mentality to any challenge and has the proven ability to lead others toward the critical issues at hand in order to develop successful solutions. Michael has never been satisfied with ‘business as usual’ thinking, and over his career, has developed a reputation of using hard work, creativity and leadership to produce better results. He understands project management and knows how to budget and manage multiple projects to ensure all priorities are achieved.
During his marketing career, Michael has developed a unique, in-depth account knowledge of developing business opportunities directly with owners and key managers of small to mid-size businesses. He has worked directly with single owners, partners, and families of privately held small enterprises as part of their strategic planning and performance improvement projects.
Michael’s specialties include Consulting and Facilitation of Strategy and Planning, Project Management, and process improvement techniques involving cross departmental teams. Specific marketing specialties include developing CRM applications for strategic marketing and sales campaigns, website development, branding and social media strategies.