Michael Morscheck

Full service digital marketing agency aimed at helping businesses who want to boost their brand; attract more clients/members/customers; generate more leads; and increase revenue by utilizing the internet. Relevant skills include:

• Online Advertising:
• • Pay-Per-Click (PPC)
  • Display / Retargeting
  • Social (Facebook / Instagram)
• Web analysis using Google Analytics
• Google AdWords campaign builds, analysis, and optimization
• Detailed monthly reporting 
• Responsive website design
• Optimized landing pages 
• SEO (Search Engine Optimization)
• Online Reputation Management and online reviews
• Digital marketing consultation
• Design and Corporate Branding

Acquisio is a leading performance marketing platform (SAAS) that allows digital marketing agencies and direct advertisers to manage their search, social, and display campaigns and get the most out of local search campaigns.

Team Lead, Account Management (August 2017 - current) 

• Oversee team of four Account Managers and Trial Managers to achieve team and company goals.
• Collectively responsible for 100+ medium to large international and U.S. clients and all incoming trial clients
• Provide leadership to the team, fostering a positive culture of winning, enthusiasm and trust
• Assist team as needed with client calls, campaign analysis, and situational support  
• Build teamwork, lead by example, and bring the best out of my team by maximizing their unique individual strengths.
• Manage my own book of business, both established clients as well as new trials.

Customer Success Trial Manager (Jan 2016 - July 2017):

• Increased conversion rate from 35% to 58% in first year
• Trained and oversaw one additional Trial Manager
• Engaged with North American / Australian / New Zealand prospective clients during free trial
• Reviewed client KPIs and objectives entering the trial
• Performed platform training, product demonstrations, tutorials
• Training, product demonstrations and tutorials
• Proactively monitored client usage and engagement
• Teamed up with sales executive to negotiate terms and convert trial client to an active subscriber.

Account Manager (Jan 2015 - Dec. 2016) 

• Helped reduce client churn from 37% to under 25%.
• Managed 40+ international and U.S. clients - monthly calls, campaign performance analysis, platform usage, identify opportunities for increased value, follow up on support tickets, and more.
• Performed quarterly business reviews with key clients
• Converted prospective clients into subscribers during free trial.
• Leveraged internal subject matter experts to further demonstrate how we can meet client key objectives. 

Worked with marketing agencies and direct clients developing innovative and effective online advertising strategies. Managed campaigns and optimized performance in real-time, generating weekly and monthly reports highlighting campaign performance. Key offerings included:

• Search/PPC (Pay Per Click) & Keyword Research
• Display & Retargeting
• Social Media
• Mobile
• Online Video
• Native

Experienced and trained using top real-time bidding (RTB) design-side platforms (DSPs) including: The Trade Desk, Bid Manager, Brightroll, Google AdWords, Social.com, and others.

Aezy (formerly known as Unleashed Online Marketing) is no longer in business. 

Managed an annual marketing budget of over $135,000 for Spokane's leading HVAC company ($5M - $10M annual revenue).  Responsible for creating overall marketing plan, building seasonal campaigns, negotiating media buys (TV, radio, online, print, direct mail, and more). Performed detailed analysis measuring campaign effectiveness and ROI. Coordinated 5-6 trade show events annually. Represented company through active participation in local professional associations such as SHBA, NIBCA, Greater Spokane Inc., and others. Oversaw all corporate branding and social media. Managed website, online presence, and SEO. Supported the sales department to provide them with tools they needed to be successful.

Highlights:

• 2012 sales revenue increased +24% from 2011
• 2013 sales revenue increased +40% from 2012
• Website traffic increased over 300% from 2011-2014
• Established R&R as having the most visible local HVAC online presence in the market 

Managed top accounts generating over $1 million in annual sales for a leading Madison, WI area marketing company. Worked directly with the #1 sales rep as his go-to project manager, meeting with top clients locally and across the country. Coordinated projects including national direct mail campaigns (some over 2 million pieces) that absolutely had to be executed to perfection. Engaged directly with customers in an inside-sales role, identifying printing & marketing needs. Responsible for providing detailed estimates, meeting tight deadlines, and coordinating production with a number of vendors. 

Highlights:

• Nurtured top accounts and supported top sales reps using an effective combination of technical and people skills
• Helped launch, train and staff a new direct mail department, giving the company the ability to produce complex and profitable direct mail projects in-house
• Became highly adept at excelling in a high-pressure, tight deadline environment, producing quality work, being a team leader, and maintaining a "can-do" attitude

Hired as Graphic Designer in 1997; promoted to General Manager in 2000.

As General Manager, I was responsible for all operations within the company including sales, production, estimating, customer service, job scheduling, purchasing and more. Worked directly with ownership in all aspects of the business including personnel decisions and overall direction of the company. Established and nurtured relationships with our top accounts, building business and finding ways to solve problems and get them what they need.

As a Graphic Designer and Account Executive, my duties centered around production, meeting deadlines, and building relationships with top clients. My proficient technical skills combined with my ability to connect with clients, talk with them and understand their needs made me a very effective asset to the company.

Highlights:

• Recognized in 2001 as "Top 3 Printer in Dane County" by InBusiness Magazine (Madison, WI) despite being one of the smallest companies in the area
• Launched in-house direct mail department
• Highly proficient in leading desktop publishing programs such as InDesign, QuarkXPress, Illustrator, Photoshop, Excel, Publisher, PowerPoint, Word, and more

Graduated Spring of 1990

Graduated Spring of 1996, double-major with a minor in Graphic Design