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Work History

2015Current

Account Manager / Customer Success Trial Manager

Acquisio

Hired as an Account Manager, promoted one year later as Customer Success Trial Manager.

Acquisio is a performance marketing platform that allows digital marketing agencies and direct advertisers to manage their search, social, and display campaigns and get the most out of local search campaigns.

As Account Manager, my duties included:

  • Nurturing existing client relationships (30-40 clients, Western North America and Australia)
  • Increasing client retention and minimizing churn
  • Converting new trial clients 
  • Upselling and finding opportunities for additional value and "stickiness"  

On my monthly and sometimes weekly calls with clients I reviewed client performance, usage, and any open cases. In addition I assisted with account analysis for bid and budget management. Our primary focus in 2015 was client retention, and our team collectively were able to successfully reduce overall churn from 37% to under 25%. 

As Customer Success Trial Manager, I lead a two-person team where our job is to convert new trial clients (North America and Australia). Our performance is measured by number of converted trials, converted MRR, and loaded ad spend per trial client. We manage clients from time of signed contract all the way thru conversion or exit trial. Our responsibilities include:

  • Client Onboarding 
  • Training, Product Demonstrations and Tutorials
  • Understanding Client KPIs and Objectives 
  • Scheduling Weekly Calls with Clients w/ Thorough Documentation and Follow Through
  • Closely Monitoring Client Usage and Engagement
  • Closing Deals at end of Free Trials

Previous average conversion rate for free trials historically was 35% to 40%. My personal performance thus far in 2016:

  • Q1: 18 converted free trials, 64% MRR converted 
  • Q2: 16 converted free trials, 54% MRR converted

2014Current

Founder

Brand Market Media

Full service digital marketing agency specializing in website design, consultation, online advertising and more. I work with small and medium sized businesses, often service-oriented, who are looking to boost their brand, attract more clients, and generate more leads and revenue.

Services offered include:

  • Responsive, Mobile-Friendly Web Design
  • Online Advertising (PPC/Search, Image/Display/Retargeting, Social/Facebook)
  • Search Engine Optimization (SEO)
  • Reputation Management and Online Review Strategies
  • Consultation and Strategic Planning
  • Design and Corporate Branding
  • Print and Traditional Marketing 
  • And More
Mar 2014Jul 2014

Account Manager

Aezy - Spokane, WA

Worked with marketing agencies and direct clients developing innovative and effective online advertising strategies. Managed campaigns and optimized performance in real-time, generating weekly and monthly reports highlighting campaign performance. Key offerings included:

  • Search/PPC (Pay Per Click) & Keyword Research
  • Display & Retargeting
  • Social Media
  • Mobile
  • Online Video
  • Native

Experienced and trained using top real-time bidding (RTB) design-side platforms (DSPs) including: The Trade Desk, Bid Manager, Brightroll, Google AdWords, Social.com, and others.

Aezy (formerly known as Unleashed Online Marketing) is no longer in business. 

May 2011Mar 2014

Director of Marketing

R&R Heating & Air Conditioning - Spokane, WA

Managed an annual marketing budget of over $135,000 for Spokane's leading HVAC company ($5M - $10M annual revenue).  Responsible for creating overall marketing plan, building seasonal campaigns, negotiating media buys (TV, radio, online, print, direct mail, and more). Performed detailed analysis measuring campaign effectiveness and ROI. Coordinated 5-6 trade show events annually. Represented company through active participation in local professional associations such as SHBA, NIBCA, Greater Spokane Inc., and others. Oversaw all corporate branding and social media. Managed website, online presence, and SEO. Supported the sales department to provide them with tools they needed to be successful.

Highlights:

  • 2012 sales revenue increased +24% from 2011
  • 2013 sales revenue increased +40% from 2012
  • Website traffic increased over 300% from 2011-2014
  • Established R&R as having the most visible local HVAC online presence in the market 
Mar 2005May 2011

Senior Project Manager

Badger Graphic Systems - Sun Prairie, WI

Managed top accounts generating over $1 million in annual sales for a leading Madison, WI area marketing company. Worked directly with the #1 sales rep as his go-to project manager, meeting with top clients locally and across the country. Coordinated projects including national direct mail campaigns (some over 2 million pieces) that absolutely had to be executed to perfection. Engaged directly with customers in an inside-sales role, identifying printing & marketing needs. Responsible for providing detailed estimates, meeting tight deadlines, and coordinating production with a number of vendors. 

Highlights:

  • Nurtured top accounts and supported top sales reps using an effective combination of technical and people skills
  • Helped launch, train and staff a new direct mail department, giving the company the ability to produce complex and profitable direct mail projects in-house
  • Became highly adept at excelling in a high-pressure, tight deadline environment, producing quality work, being a team leader, and maintaining a "can-do" attitude
Jan 1997Mar 2005

General Manager / Acct. Exec. / Graphic Designer

Great Graphics! Inc. (now AlphaGraphics) - Middleton, WI

Hired as a graphic designer in 1997, promoted to General Manager in 2000.

As General Manager, I was responsible for all operations within the company including sales, production, estimating, customer service, job scheduling, purchasing and more. Worked directly with ownership in all aspects of the business including personnel decisions and overall direction of the company. Established and nurtured relationships with our top accounts, building business and finding ways to solve problems and get them what they need.

As a Graphic Designer and Account Executive, my duties centered around production, meeting deadlines, and building relationships with top clients. My proficient technical skills combined with my ability to connect with clients, talk with them and understand their needs made me a very effective asset to the company.

Highlights:

  • Recognized in 2001 as "Top 3 Printer in Dane County" by InBusiness Magazine (Madison, WI) despite being one of the smallest companies in the area
  • Launched in-house direct mail department
  • Highly proficient in leading desktop publishing programs such as InDesign, QuarkXPress, Illustrator, Photoshop, Excel, Publisher, PowerPoint, Word, and more

Education

B.S. Communication - Advertising / B.S. Visual Communication

University of Idaho

Graduated Spring of 1996, double-major with a minor in Graphic Design

Interests & Activities

President, The Delta Chi Fraternity, Idaho Chapter (1993)

Order of Omega Greek Leadership Honorary Society (1993)

Outside of work I enjoy baseball, songwriting/recording, travel, and family.

References

References available upon request.