Download PDF


Sep 2011Present

Conestoga College

Graduated in September 2012 with a GPA of 3.98. Awarded High Distinction.


Liberal Arts

University of Waterloo

Studies through distance education program. While I have yet to obtain my degree, I enjoy the process of independent studies and I'm looking forward to completing the program in the future.

Work experience


Customer Service Representative / Website Coordinator

A. M. Ingredients / Chocolate FX

As a customer service representative I was in some ways the "face" of the company as I interacted daily with customers. I also provided oversight to corporate website development for AMI's sister company, Chocolate FX. In that role I acted as project manager and content editor and worked to identify goals and focus the message to ultimately drive sales.

Served as a Customer Service Representative for Taylor Transport (sub-contracted by A. M. Ingredients but no longer in business) from 2002 to 2005.

Duties for both companies included LTL (less than truck-load) services throughout the Golden Horseshoe including the GTA, Quebec (including Montreal and surrounding communities), Ottawa, Prince Edward County, the Niagara Region, and Essex County. Freight typically included wholesale food and wine ingredients, and finished chocolate products.

Currently on temporary assignment with A.M. Ingredients and Chocolate FX.


Information Technology Coordinator

Ontario Community Newspapers Association

Cross-platform systems administration and network support. Managed a geographic information system (GIS). Worked directly with members to identify technical issues and develop plans to achieve goals. Also served as website administrator and content editor/writer for corporate Intranet.


Photographer / Audiovisual Technician

Hamilton Health Sciences Corporation

In this role I worked alongside medical staff, pastoral care and social workers, educators, and patients as a support person to assist with development of educational content through media. In 1996 I was appointed Audiovisual Department Coordinator.


Director of Audiovisual Communications

P.A.O.C. (World Missions Communications)

My primary role in this non-profit charitable organization was to facilitate effective communication through various forms of media. The focus of my work was to help staff and representatives hone their message and clearly communicate to improve awareness and charitable giving. Traveled throughout Canada to oversee event staging and presentation of finished productions.


Audiovisual Assistant

The Mississauga Hospital

As a member of the educational services department I worked closely with educators and department coordinators in the development of training materials for both staff and patients. My primary role was to assist in the production of media projects.

Professional Skills Profile

Professional Development

Written Communication Framework

Career Development Theories

Maintain a Referral Network


Focus Statement

As a dedicated career development professional with a creative approach and keen observation and listening skills, my goal is to help others identify their skills and strenghts, capture the essence of who they are, and maximize their potential in work and life.

Past experience in the fields of education, healthcare, publishing, social services, communication arts, food services, and transportation, has provided me with a broad foundation from which to help others achieve their goals.


I help people identify and clarify their needs, establish goals, and then assist them with a plan to achieve those goals. This has been true throughout my career in the fields of education, healthcare, publishing, communication arts, transportation and now in my new role of helping individuals identify their career direction.As a dedicated life-long learner I pay particular attention to current trends and issues as they pertain to career and personal development and I'm currently enrolled in the Career Development Practitioner program at Conestoga College. Some specific strengths include:
  • Observation and listening
  • Recognizing potential in people and ideas
  • Developing stories
  • Resourcefulness
  • Project management
  • Customer support
  • Offer a depth of experience from a varied background across several fields
  • Creative, intuitive, detail-oriented

Aligned Interests

As an avid reader and life-long learner, I love to keep up to date on emerging technology (particularly as it pertains to marketing communications and branding), digital media, the developing web 2.0, and personal development. I also enjoy writing (non-fiction, screen writing, copy writing) and enjoy film and photography. And if the planets align just right I enjoy a round of golf.

I maintain an active Shelfari reading list at What Am I Reading Now?

Statement of Authenticity

I, Michael McClure, hereby certify that the contents of this Visual CV is of my own making (with the possible exception of section header graphics) and all information and statements are true, correct, and accurate to the best of my knowledge.

Table of Contents (with quick links):


  • Graduated in September 2012 with a 3.98 GPA in the Career Development Program at Conestoga College. Awarded High Distinction.
  • Established and provided leadership to a new department which saw a 100% increase in production within a 4-year period with no increase in staff and resulting in significant cost savings. 
  • Chosen to re-design new production facilities as a direct result of departmental success and increased fund raising.
  • Assembled and directed an external design team to develop and maintain a corporate web presence.
  • Decreased costs and improved delivery time of digital advertising distribution system.
  • Implemented and maintained an on-site health education media service for Hamilton-Wentworth’s largest teaching hospital to bring learning to the bedside.
  • Delivered a seminar on “effective multimedia communications” to leaders in the faith community.
  • Reduced training costs by adopting media-based delivery and allowing educators to devote more time to producing effective training materials.
  • Supervised the re-design of new production facilities for five different organizations.
  • Established and managed a media services department for an international humanitarian organization.