Printing tool Download PDF



My interests include;- my family- travelling- golf- backgammon- reading fiction and non-fiction, especially about Russia before 1917, about ancient cultures, about history, about new trends in marketing and marketing technology- blogging

Marketingboss TV - Edutaining


Marketing and building companies

With more than 20 years of hands-on and management experience, I finally understood in 2007 what my real passion is. Eventhough more than 50% of the people who know me well, claim that I can "sell sand in Sahara/Ice on Greenland", and therefore should focus on sales management, I find that my real passion is marketing and building companies.  But I need to be involved with sales, but find that I am not a very good sales person if I do not possess a passion for what I'm selling/offering.


Michael Leander Nielsen summary:I am a seasoned marketing and marketing/sales technology expert with more than 20 years of hands-on as well as management experience from 3 continents.My experience and expertise in the area marketing communications and marketing/sales technology is truly unique. I am passionate about customer lifecycle marketing management automation, CRM, permission marketing, internet marketing and - not the least - marketing metrics and how to obtain the highest possible ROMI (Return on Marketing Investments) in the areas of acquisition and retention.An experienced speaker, I am also very fond of presenting at conferences, workshops, seminars and corporate kick-off meetings. Not sure exactly how many times I have done that, but it is more than 200 times in some 12-13 countries.

Work experience

Mar 2006Mar 2008



Customaxi is an international interactive & direct marketing agency.

Jul 2003Jan 2006

CEO - Chief Executive Officer


Acquired Globase Inc. in 2003 and grew the company to become one of the most widely used, and best known companies in the email marketing / permission marketing field. Clients in more than 20 countries. Established a strong group of reseller as well as Globase subsidiaries in a number of countries.Managed Globase in parallel with my job as CEO of Leandersen.

Apr 2002Oct 2005

CEO - Chief Executive Officer


Founded Leandersen in 2002 and grew it into the 7th best known marketing agency in Denmark. Leandersen clients included industry leaders such as Bang & Olufsen, AP Moller-Maersk, GE Money Bank, Sterling Airways, IC Company (fashion textile), IDEmøbler (furniture etc.), Bolia (furniture), Grundfos (industrial pumps), Danfoss, 3 (Hi3G - 3G telco), debitel (telco), DFDS Seaways (travel/transport), IBM, Sol & Strand (travel) to name a few.

Jan 2000Oct 2001

Sales and marketing director

Kometh.Company Inc.

Hired to establish and grow the ecommerce and eservice capabilities while maintaining the company's leading position in the corporate gift and promotional items market. Eventhough we didn¨t know it at time (as we didn't have anyone to benchmark against), the e-business / e-service results produced during my tenure where substantial, and included integrated on/offline concept conception, execution and management for corporations such as Carlsberg/Tuborg, Nove Nordisk, Pfizer, DSB, Danske Bank and many others. It all became a whole lot less fun when investors decided that the internet was going to die. And eventually the company died in 2002, a little less than 1 year after I resigned.

Jul 1997Dec 1999

CEO - Chief Executive Officer

Janna Systems Nordic
Jan 1996Jun 1997

Marketing Manager

SMG - Santech Micro Group ASA

My role progressed from my initial position as sales and marketing manager at Multiline Denmark (later Microsoftware Danmark) to become marketing manager after the merger of Microsoftware and Santech. Areas of responsibility included marketing, reseller loyalty program, ecommerce and more. SMG was at the time the largest IT distributor in Scandinavia beating such contenders as Ingram Micro, Scribona, Computer 2000.

Jun 1993Dec 1995

Country Manager


SuperOffice was (and still is) one of the most successful CRM vendors in Europe. My role involved building a reseller/VAR channel, positioning SuperOffice in the Danish market, and basically handle everything from indirect sales, direct sales, marketing, seminars, PR - you name it.

Jan 1990Nov 1993

CEO - Chief Executive Officer

Direct Media Publishers Inc.

Founded DMP (Direct Media Publishers) with an intention to build a combined print broker/advertising agency, I ended up building a publishing and direct marketing company, which, amongst other endeavours, published the first successful free newspaper in Copenhagen, initiated the worlds first free selective newspaper distribution to households and were the first newspaper - to my knowledge - to distribute free papers through newspaper stands on train stations. Some say we were some 15 years ahead of our time. I agree - timing is indeed everything.


Internet marketing strategy CRM
Email marketing / Permission marketing
Customer Lifecycle Marketing Management
CRM strategy and implementation