Accomplished marketing, communications and business development professional. Fortune 1000 B2B and B2C marketing, direct response marketing, corporate and marketing communications and business development.
An Innovative problem-solver of challenging business situations and issues through root cause analysis and process improvement. Some notable recent examples:
- Situation Assessment 1: Company A suffered from systemic market and customer confusion stemming from an unclear business proposition, resulting in general market confusion, a declining customer base, sales and profitability.
- Solution: Implemented a broad Company turnaround initiative including, industry/market repositioning, company rebranding, sales reorganization, targeted direct marketing and national relaunch of the company.
- Situation Assessment 2: Company B was experiencing out of control consumer marketing and advertising practices, resulting in conflict with state and federal regulatory agencies, broad consumer dissatisfaction and complaints, impaired public image and, negative associate productivity.
- Solution: Complete evaluation and re-engineering of all marketing and advertising processes. Regulatory and consumer issues were virtually eliminated, associate morale and sales productivity restored, advertising quality improved, direct marketing costs reduced (50%) along with shorter advertising production cycle times (50%).
- Situation Assessment 3: Company C was embroiled in serious cross-functional conflicts and lost productivity, due to functional mindsets and inability to establish common ground.
- Solution: Implemented a cross-functional team mindset through stakeholder analysis, root cause analysis, key process partner relationship-building and establishment of cross-functional success measurements. Associate productivity and strategic initiative momentum fully restored.
- B2B & B2C Marketing
- Branding, Advertising and Promotion
- Corporate & Marketing Communications
- Business Development
- Process management/ Process improvement
- Project management (PMI)
- Cross-functional Team Facilitation & Leadership