Michael James

Michael James

Summary

Accomplished marketing, communications and business development professional. Fortune 1000 B2B and B2C marketing, direct response marketing, corporate and marketing communications and business development.

An Innovative problem-solver of challenging business situations and issues through root cause analysis and process improvement. Some notable recent examples:

- Situation Assessment 1: Company A suffered from systemic market and customer confusion stemming from an unclear business proposition, resulting in general market confusion, a declining customer base, sales and profitability.

- Solution: Implemented a broad Company turnaround initiative including, industry/market repositioning, company rebranding, sales reorganization, targeted direct marketing and national relaunch of the company.

- Situation Assessment 2: Company B was experiencing out of control consumer marketing and advertising practices, resulting in conflict with state and federal regulatory agencies, broad consumer dissatisfaction and complaints, impaired public image and, negative associate productivity.

- Solution: Complete evaluation and re-engineering of all marketing and advertising processes. Regulatory and consumer issues were virtually eliminated, associate morale and sales productivity restored, advertising quality improved, direct marketing costs reduced (50%) along with shorter advertising production cycle times (50%).

- Situation Assessment 3: Company C was embroiled in serious cross-functional conflicts and lost productivity, due to functional mindsets and inability to establish common ground.

- Solution: Implemented a cross-functional team mindset through stakeholder analysis, root cause analysis, key process partner relationship-building and establishment of cross-functional success measurements. Associate productivity and strategic initiative momentum fully restored.

Specialties:

- B2B & B2C Marketing

- Branding, Advertising and Promotion

- Corporate & Marketing Communications

- Business Development

- Process management/ Process improvement

- Project management (PMI)

- Cross-functional Team Facilitation & Leadership

Work History

Work History
2008 - Present

Director, Client Development

Kemble and Rude Communications

International corporate and marketing communications and public relations for automotive and machine tool industry clients. Responsibilities: Corporate and marketing communications, news and trade media relations, client account management, copywriting, peer content review, publicity generation, CISION® list-development, agency strategic planning and business development.

*  Successfully managed client relationships, generating new business opportunities, projects and billings.

* Developed critical client communications related to imminent plant closures, reductions-in-force, senior management turnover, emphasizing positive elements of change to mitigate associate reaction and foster ongoing company productivity.

* Produced effective press/product releases, client internal communications, marketing case studies, website content and client marketing collateral materials.

2006 - 2008

Director, Marketing and Communications

Kemper Mortgage, Inc.

Corporate and consumer communications, public relations, federal and state government agency liaison, consumer direct marketing, advertising, promotion, copywriting, mail house management, effectiveness analysis.

*Effectively managed crisis communications involving serious federal/state regulatory issues and consumer complaints, working directly with regulators, bringing corporate communications into compliance and alleviating pending litigation and sanctions.

* Significantly increased consumer response to company direct marketing (>50%) through direct mail, internet promotion and innovative customer relationship management initiatives, reaching over 10-million people annually.

* Transformed marketing communications, improving productivity and quality (100%), reducing production and mail costs (>50%, exceeding $500-thousand/year) through lean process improvement.

2003 - 2005

Director, Channel Marketing and Communications

http://www.profillholdings.com

* Led the successful Re-branding and Re-launch of the company, generating hundreds of new customers, increasing sales (15%) and, achieving first-time-ever profitability in the first six months alone.

* Managed 180-page, four-color Retail Product Catalog Production including, copywriting, photography, graphic design, ad agency, printers, mail houses and website adaptation; increasing customer reach (35%), reducing costs (27%), and demonstrably improving quality.

* Improved Website ROI by increasing online traffic (35%), web orders (20%+), lowering order entry costs and increasing Call Center outbound sales capacity and productivity.

2001 - 2003

Principal

Strategic Resources Group

Consulting to manufacturing and financial services clients nationwide on strategic communications, public relations and marketing processes.

* Evaluated direct marketing and catalog operations for a CA athletic apparel company, identifying significant productivity and cost improvements in direct marketing processes: print production, marketing communications, branding and quality.

* Partnered with CEO on corporate branding initiative for a rapidly growing life insurance company, including the generation of news and trade media publicity in its new markets.

1987 - 2001

Director, Marketing and Communications

http://www.forethought.com

*  Led an in-house consumer ad agency, providing100 clients with spot television (>50-million households), direct mail (10-million households/yr.), outdoor and print advertising (8-million newspaper FSI/yr.).

* Hands-on public relations and advertising account management, working directly with U.S. and Canadian CEO/CMO’s on strategy development.

* Led corporate public relations and corporate communications, developing effective media relationships, writing effective news releases and generating positive coverage.

*  Directed large third party advertising agencies in strategy and creative development, media placement, direct response fulfillment strategies and media effectiveness analysis.

*  Wrote and produced effective, print and video materials, product catalogs,B2C and B2B website content, direct mail,newsletters, training material, point of sale collateral and national trade show exhibits.

*  Managed corporate and marketing communications launches of four life insurance companies and banks in accelerated cycle times.

* Respected keynote speaker to industry, university, business and consumer groups on consumerism, marketing, communications, advertising and financial planning issues.

*  Led cross-functional project management and process improvement teams, generatingsignificant time, cost and quality improvements (>50%) and communicating related productivity improvements and organizational realignments.

Education

Education

BA, Journalism

University of Georgia

Post Graduate Studies:

University of Michigan - Ann Arbor: Strategic Planning

University of Cincinnati - Consumer Advertising