Results-driven, collaborative change agent with a proven track record of leading multi-disciplinary teams in both Fortune 500 companies and startups.Implements marketing strategies and programs that drive growth and profitability through demand generation with closed-loop ROI metrics. Combines in-depth knowledge of diverse vertical markets with the ability to unite marketing and sales and align activities with business objectives.


  • Define strategy, vision and value proposition
  • Product marketing, commercialization, market research, competitive analysis, pricing
  • Product/service differentiation
  • Manage product lifecycle from inception to release
  • Key message development
  • Recruit, mentor, motivate and unite staff
  • Implement automation and ROI tracking
  • Build customer loyalty and reduce churn
  • Branding and marketing communications
  • Build/re-launch demand generation
  • Go-to-market launches and communications
  • Recruit, train and manage inside sales
  • Guide crisis, corporate, financial, government and internal communications
  • Social media, PR, IR and analyst relations
  • Sales enablement and collateral development
  • Negotiate alliances and channel distribution partnerships

Work History

Work History
2008 - Present

Executive consultant for strategy, marketing and demand generation

Competitive Marketing Advantage

Competitive Marketing Advantage,  Ft. Lauderdale, FL/Irvine, CA                                              

Serve as an agent for change on a project or full-time basis, remotely or on-site.

Key Client Projects

Tech Data  (NASDAQ: TECD), US$24.4 billion information technology distributor

Interim VP, Marketing Services & TDAgency

  • Managed division and P&L for 75+ person B2B agency with blue chip client list: Acer, Apple, Avaya, EMC, HP, IBM, Microsoft, McAfee, Oracle, Sage, Sony, Symantec, Toshiba, VMWare and Xerox
  • Launched new value proposition (Connect, Engage and Deliver) with go-to-market strategy
  • Secured 104% revenue and profitability growth targets for agency in Q4FY11
  • Generated US$17.5 million in new business in first quarter of re-launch

Thales  (Paris: HO), US$16.2 billion provider of encryption hardware, software and services

Interim VP, Marketing and Inside Sales

  • Created, hired and launched an integrated marketing and inside sales group
  • Redefined value propositions and demand generation for existing products and new markets
  • Co-marketed solutions with Oracle and Microsoft to enhance brand awareness and credibility
  • Added qualified opportunities to pipeline valued at US$5.2 million within first three quarters of launching 3-person inside sales team
  • Generated 7.27-18.68% conversation rates on bi-weekly e-marketing campaigns

IntelliDOT Corporation  (VC-startup), provider of healthcare software, hardware and services

Interim VP, Marketing and Inside Sales

  • Generated 569 qualified leads in 6 months, resulting in US$42.6 million pipeline growth
  • Reduced cost per lead from US$3,027 to less than US$125 (US$7 for e-marketing)
  • Added US$10.9 million to pipeline within first quarter of implementing inside sales, delivered 7.8% qualified response and reduced sales acquisition costs by US$2 million
  • Developed business strategy with operational sales/marketing program to attack critical access market, managing P&L and building pipeline with deals averaging 61% margin
  • Transitioned from laggard position to top ranked segment leader in analyst surveys
  • Secured product demo on the Oprah Winfrey Show with Dr. Oz and Dennis Quaid  
2006 - 2008

Vice President, Global Head, Demand Generation


Capgemini  (PNK: CAP.PA)

Paris, France/Boca Raton, FL                                                                                      

€7.7 billion provider of consulting, technology and outsourcing solutions

  • Created strategy, business plan and managed tactical launch for demand generation service center operated as a Business Process Outsourcing (BPO) P&L to reduce spend by €2.7 million in 12 months  
  • Added €1.2 billion to pipeline by establishing channel sales to target advisor-led pursuits 
  • Launched media campaign to introduce industry's first SaaS service line for Google Apps resulting in more than 900 blog postings, feature articles and analyst reports
  • Provided bid-marketing, campaigns in-a-box and consultative advice to sales to improve win ratio by 20%
  • Launched North America BPO business unit and conducted 70 media, analyst and advisor briefings within 30 days; campaign added more than €1.3 billion to sales pipeline
  • Built a comprehensive global demand generation/marketing strategy and facilitated adoption and localization in the Americas, Europe and Asia/Pacific
2004 - 2006

SVP, Chief Marketing Officer

Eclipsys Corporation

Eclipsys Corporation(NASDAQ: MDRX)

Boca Raton, FL

US$383 million provider of healthcare technology, outsourcing and services

  • Reduced overall marketing spend and grew pipeline 45%
  • Built a demand generation strategy and program to reverse sales decline
  • Launched new brand image, repaired external reputation and introduced product marketing
  • Spearheaded initiatives which enabled company to achieve profitability within 12 months with a 24% increase in revenues and a net income of US$485,000 versus a US$32.6 million loss one year earlier
  • Transitioned from laggard position to market leader in IT Outsourcing and physician adoption of CPOE
  • Decreased company investment in four-day user conference by 92%, 1,200 attendees, generated US$818,000 in registration fees (36% increase) and US$297,500 in partner sponsorships (20% increase) 
2001 - 2004

Corporate VP, Global Marketing and Communications

Telelogic AB

Telelogic AB  (NYSE: IBM)

Irvine, CA/Malmö, Sweden                                                                                        

US$117 million provider of application development software

  • Integrated five diverse corporate/product acquisitions into a single brand and product portfolio
  • Built a demand generation strategy and program as well as aligned marketing with sales
  • Spearheaded initiatives which enabled the Americas division to increase contribution margin 300% (loss of US$1.9 to US$4 million profit) and reduced expenses from US$10.4 to US$5.1 million
  • Transitioned company from point product to integrated solution suite sales (60% of bookings)
  • Diversified product portfolio from 48% telecom reliance to a balanced mix with military/aerospace 31%, telecom 30%, finance/banking/insurance 7% and automotive 7%
  • Recruited, established and managed budget and P&L for India-based nine-member, multi-lingual inside sales team which generated 2,000+ leads, booking US$2 million in revenue in first year
  • Managed, motivated and inspired 44-person team in 14 countries with budget in nine currencies



Bachelors of Science

Bachelor of Science (With Distinction) – Dean’s List Majors: Marketing, Management and International Business Sohopfungsbeitrag Preis Award – for the most creative contribution and innovative impact to Babson.