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Marketing, strategy, sales and business development executive with over 18 years experience creating over $1B from $0 in new business revenue yielding significant double digit net profit - Executive Experience: Executive Officer & fiduciary elected by and accountable directly to the Board of Directors of 3 different public companies where total company revenue ranged from $100M/yr to over $1B/yr Additional accountability to a 4th Board of Directors for a Private Equity firm who controlled assets in excess of $14B - Industry Experience: Consumer Electronics Consumer Products - Channel Experience: Retail (mass merchant & specialty) Distribution (USA, International, CE & PC) OEM (Computer & Automotive) - Consulting Project Experience Fortune 500 Mid-Level Startup


∙ General Management/SBU Management w/P&L ∙ Strategy Formulation/Business Planning ∙ Marketing ∙ Brand Management ∙ Channel Marketing ∙ New Product Development ∙ Product Lifecycle Management ∙ Marketing Communications ∙ Program Management ∙ Sales Management ∙ Contract Negotiations ∙ New Business Development ∙ Supply Chain Management ∙ Merchandising ∙ Turn Around expertise ∙ Advertising ∙ Online Media/Re-Targeting/Behavioral Targeting

Work experience

Feb 2009Present

Vice President - Retail & Manufacturer Business

OwnerIQ partners with top Retailers & Manufacturers connecting them with customers. Our proprietary solution empowers clients to convert in market web researchers (Intenders) into brick-n-mortar and/or click-n-mortar customers. OwnerIQ’s suite of products leverages site traffic, typically an underutilized asset, to drive conversion in the CE, CPG, PC & Automotive space. No other solution has the power to unite a Retailer to its Manufacturer partners (and vice versa) shared web traffic to drive sales. OwnerIQ combines its unique and proprietary database & offering with its MostIQ™ real-time, cross exchange demand-side platform (“DSP”) to uniquely enable partners to target specific anonymous users with their messaging, on an impression-by-impression basis, across 90% of the web with proven and dramatically better results than alternative solutions. We currently track over 500,000 product user segments across 40+ million consumers. I’ve created strategic contracts with: • Sony • Lenovo • Harman (JBL, Infiniti, Mark Levinson, Harman Kardan) • Viewsonic • Audiovox including RCA, Jenson, Acoustic Research, Code-Alarm, Energizer, Advent, FlowTV • Denon • Cakewalk by Roland • iHome • Boston Acoustics • Westinghouse Digital • Marantz • Stillwater Kicker • TalenD • DenonDJ and OwnerIQ has created many others!

Jun 2007Present

Founder & President

Chass Consulting

Fortune 500 experienced boutique consulting firm offering expertise in all aspects of Marketing (Product, Channel & Communication), Sales, Strategic Management & Planning, Brand Relationships, and Merchandising for the Consumer Electronics, Computer & Automotive business in the Manufacturing, Retail and OEM areas Providing expertise in: - Strategy Formulation/Strategic Business Planning - SBU/General Management with P&L Responsibility - Marketing

  • Brand (identity, strategy, messaging & communication, collateral, growth)
  • Product Management (lifecycle management, new product development, product mix/planning)
  • Pricing
  • Promotion (advertising, reviews, internet, channel)

- Sales

  • Strategy/Planning
  • New Business Development
  • Negotiation and Closing
  • Partner Management
  • Staff development & mgmt

- Sample Client Roster and Project Scope:

  • Magna (Fortune 500): Retained by General Manager to conduct Deep Dive audit/analysis of division & business plan. Provided strategy & advice for moving forward in all departmental areas.
  • Chestnut Hill Sound: Retained to help client with product planning, corporate strategy, and financing initiatives
  • Major CE company (NDA precludes naming): Client in jeopardy of losing $16M/yr business with Wal-Mart. Retained to advise on strategy to keep business and coach executive engaged in negotiations.
  • OwnerIQ (Current Client/Start up/Retained full time): Retained to establish strategic business (B2B) with manufacturers in the CE, CPG, and PC areas. Project impactful to future C round financing. Contracts created for client: SONY, Denon, Lenovo, Boston Acoustics, ViewSonic, iHome, DenonDJ, Kicker, Logitech and others. Company closed $5.8M in C round financing on 11/25/09
Sep 2009Present

CEA Mentor

Mentors are comprised of a select group of CEA industry veterans, business owners, executive officers or entrepreneurs with experience in the CE industry who volunteer time giving back and sharing skills and industry knowledge with other CEA members. The CEA mentor program is designed to help small-business owners and entrepreneurs that are looking for advice to increase their business or improve their business acumen. Mentors meet one-on-one with members at CEA events (or by phone) to provide advice, assistance and feedback.

Sep 2006Jun 2007

Vice President (Executive Officer)

Recruited from Boston Acoustics/D&M to act as change agent to help facilitate turnaround of corporation in the areas of Sales, Marketing and OEM


  • Accountable for the Rockford Fosgate, Lightning Audio, and Install Edge brands
  • Executive champion responsible for creation and implementation of the sales and marketing plan for the companies four Strategic Business Units: Specialty Retail (Independent 12Volt specialists), Mass Merchant (Best Buy, Wal-Mart, Pep Boys etc.), International, and OEM (Nissan, Mitsubishi, Clarion)
  • Managed 11 direct employees & 17 independent rep. firms with over 100 total sales staff selling portfolio of brands

Turn Around Expertise

  • Created and implemented plan shifting monthly sales trend from approximately -30% YOY to double digit growth in 3 out 4 business groups
  • Championed creation of PSI (Purchasing, Sales, Inventory) process between sales, finance, and supply chain management increasing forecasting accuracy and reducing inventory by over 20%


  • Reduced MARCOM budget creating over $1.1M (30%) in savings while still achieving sales objectives
  • Redesigned dealer programs adding an average of 10% gross margin to company & still meeting customers expectations
Apr 1994Aug 2006

Vice President (Executive Officer)

Boston Acoustics and D&M Holdings

Sales, Marketing (Brand, Product, Channel & MARCOM), Operations, & Supply Chain Management w/Full P&L

Strategic Business Planning/General Management/Strategic Business Unit Management

  • Responsible for creating and maintaining business plan for Multimedia Retail, Multimedia OEM & Automotive OEM
  • Full P&L accountability for respective divisions                                                           

Marketing (Branding, Communications & Channel)

  • Responsible for all aspects of managing brand for company within divisions including brand identity, strategy, messaging, packaging, collateral, market research, advertising. Press and growth
  • Created new marketing campaign & Channel programs to support launch of retail multimedia division
  • Responsible for work with Gateway's advertising to increase brand exposure via placement of brand in Gateways print and website advertising
  • Led team on work with Chrysler Group ad agency, BBDO, creating product placement in Chrysler, Jeep, & Dodge marketing collateral including inclusion of brand in TV Commercials, Website, Sales brochures, & training manuals
  • Accountable for Channel Marketing across divisions

New Business Development/Contract Negotiations/Sales Management

  • Led team that took the companies first multimedia speaker system from concept to production to product launch that resulted in a partnership with Gateway growing the company's revenue by over 50% ($0 to $32,000,000/yr). Subsequent efforts increased partnership from 1 SKU to 100% of all of Gateway computer speaker business increasing revenue from $32,000,000/yr to $64,000,000/yr while maintaining high double digit net profit.
  • Created & implemented new business moving company into automotive space resulting in brand/product contracts with Visteon, Chrysler, Dodge, Jeep & General Motors. Revenue from $0 to ~$500,000,000 in current/future business
  • Developed new Multimedia Retail Group by 1) creating channel specific products, 2) creating Marketing campaign, 3) negotiating contracts with retailers in alternate channels of sales distribution and 4) setting up the logistics network needed to insure timely delivery. Successful partnerships created include Best Buy, CompUSA, Tech Data, Future Shop, and D&H Distributing adding double digit to revenue and profit to division annually

Product Marketing/New Product Development/Product Lifecycle Management

  • Marketing lead for new product development and product lifecycle management for divisions

Program Management

  • Accountable for supervising the program management function for product groups

Supply Chain Management & Logistics

  • Executive level responsibility for divisional supply chain management functions & supplier purchasing agreements
  • Negotiated cost reductions w/suppliers yielding reductions in excess of 15% with additional 3% YOY for life of contract
  • Established and team-lead global JIT warehousing for Multimedia OEM
  • Responsible for bringing EDI systems into company for automotive OEM business


  • Executive contributor for the sale of Boston Acoustics to D&M Holdings. Post sale, merged D&M brands into team becoming accountable for global D&M portfolio within division
  • Significant participant in deep dive audit for expansion of division through acquisition. Audit resulted in the purchase of Philips Sound Solutions (PSS) from Royal Philips Electronics increasing size of division by 4 fold.

Other positions held during tenure at Boston Acoustics and D&M

                                          1999 - August 2006        Vice President (Executive Officer)

                                          1998 - 1999                       Director

                                          1996 - 1998                       Sales Manager

                                          1994 - 1996                      Account Manager - Midwest Territory 

Aug 1992Apr 1994

Asst. Director of Marketing and Sales

CPS Distributing

CPS is a distributor and sales representation firm in the Midwest representing Sony Home, Sony Car, Phoenix Gold, Code Alarm, Kicker, and 80 other 12V and Home consumer electronic brands and accessories in the designated area. Responsibilities included, but, were not limited to: • Inside sales manager responsible for all factory direct accounts (Sony Home and Car, Kicker, Code Alarm, Phoenix Gold) • Outside sales manager responsible for all house direct accounts (Sony Home and Car, Kicker, Code Alarm, Phoenix Gold) • Responsible for interpreting, training, and managing all marketing and sales information for accounts • Developed computer based sales and forecasting mechanism to forecast and track sales within the companies territories • Created and managed inside telemarketing program for direct accounts • Manager on team to analyze product market conditions to help determine sales product mix