Promoted to Assistant Vice President position in order to rejuvenate community engagement at the branch level.
Developed reward and recognition program, and web based tracking of engagement, resulting in two times more recorded engagements.
Overhauled method of engagement of a major concert sponsorship. Increased interactions from 20 to 100+ in 2 weeks. Concert promoter now references us when seeking sponsors.
Developed a $6M energy efficiency loan product and program in a public/private partnership with NOLA Wise and the City of New Orleans.
Managed dedicated CRA public relations fund.
Managed promotional item inventory and distribution.
Conducted annual board & company training of CRA activity.
Implemented an Ipad Prizewheel system to assist in outreach efforts.