About Me

My name is Michael Kaiser, I am 27 years old and currently working as Marketing Manager with Hocoma AG. I have a Bachelors degree in Business Administration, which I acquired extra-occupational. In advance, I possess a wide range of experience in different areas of Marketing. My friends and colleagues see me as a polite, obliging, creative, responsible person and as a very good team player. Because of my high power of comprehension and my learning-oriented attitude towards life, I am very good at facing new challenges.

Professional Experience

Jan 2015 - heute

Marketing Manager

Hocoma AG

- Responsible for all marketing activities for Armeo & Erigo
- Budget responsibility
- Strategic planning of marketing activities
- Reporting to management
- all areas below

Feb 2009 - Dez 2014

Marketing Project Manager

Hocoma AG

- Responsible for all Online Marketing actions
- Setup and enhancement of Social Media accounts
- Support and implementation of Online Advertisements
- Statistics and evaluation of Online Marketing actions
- Consulting of management regarding Online Marketing
- Conception, support, layout and distribution of e-mailings
- Supervision of CI/CD guidelines
- Layout and design of different print materials
- Support product labeling and GUI
- Participation in development of new CI/CD
- Responsibility and lead in different marketing projects
- Mentoring of apprentice
- Collaboration with external partners
- Internal instructor for “Use of PowerPoint”

Jan 2009 - Feb 2009

Exam Preparation

1 month for university exam preparation

Aug 2006 - Dez 2009

Marketing Assistant

Elma Electronic AG

- Online Marketing incl. website, SEO, SEM, SMM & e-mail
- Layouting different print materials
- Reponsible for print ad management
- Organisation of national fairs

Jan 2003 - Aug 2006

Kaufmann Profil M

Elma Electronic AG

Apprenticeship as Merchant with a federal degree and general qualification for university entrance


Sep 2008 - Aug 2012

Bachelor of Science in Business Administration

Zurich University of Applied Sciences

Marketing, Global Marketing Management, Project Management, General Management & Economics

Jul 2003 - Aug 2006

Merchant with Federal Degree and University Qualification

KV Wetzikon

Apprenticeship as Merchant with a federal degree and general qualification for university entrance


Feb 2006 - heute

ECDL Certificate


All 7 modules:
- Basic Concepts of Information Technology
- Using the Computer and Managing Files
- Word Processing
- Spreadsheets
- Database
- Presentation
- Information and Communication

Mai 2006 - heute

First Certificate in English

University of Cambridge
Dez 2005 - heute

DELF 1er Degré

Ministère de L'Éducation Nationale de France
Jun 2013 - heute

Seminar "Communication with Audiovisual Media"

Seed AG