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Michael James Frank Ealey

User Researcher/ Product Development


I completed a Master of Arts degree in Politics and Sociology at the University of Aberdeen in 2016, graduating with a 1.1. Through my degree structure, I have gained in-depth experience in utilising IBM SPSS statistical software for quantitative research, as well as QSR NVivo software for qualitative projects. Through a consulting placement with a technology firm producing point-of-sale solutions in London, I acquired substantive insight into the running of an SaaS company, and soon took on responsibilities in user experience research, including survey design, guerilla testing and contextual inquiry and data analysis, as well as in product development, in which I consulted with the company's core team on the strategy for a new product line, working as well in prototyping the physical product proposition. After this, I was hired part-time to perform product benchmarking and market research at an expenses management startup while still at university and was later employed by Capgemini, conducting user experience research on major government projects for HMRC. 

Work experience

Dec 2016Sep 2017

User Researcher

Capgemini (HMRC Account)

As part of the Capgemini HMRC Account, I conducted user research for the Enrolment Management and Agent-Client Relationship Migration (EMAC) project, which sought to provide a replacement to the Government Gateway and for the Investment Tax Relief (ITR) service, which is HMRC's tax relief scheme for investing in new companies.

In these positions, I made use of numerous UX research techniques, namely user testing, contextual inquiry, persona creation, mental models and experience mapping, analytics and CRO, along with leading participant recruitment efforts in both projects.

Sep 2015Feb 2016

UX Researcher/ Competitive Intelligence

Keiko (Automated expenses management startup) 

Initiated to the company from the very beginning of the product development process to produce a fully automated, passive expense management solution. Played an integral role in the design process through competitive audit and in identifying business requirements. Designed research protocols for focus group moderation and surveying.

May 2015Aug 2015

UX Researcher/Product Development

Lolly (formerly Consolis Systems Ltd.)

(Contracted through 4000RPM consultancy) Point-of-sale software company. Engaged in competitive benchmarking, end-user requirements research, data analysis, survey design and structured interviewing. Intimately involved in the agile development of a new software product, especially in user research, UI design and in the process of NPD. Gained valuable experience in product prototyping (designing the physical product housing in 3D CAD application) and principles of human-centred design.


Sep 2017

MSc Cognition in Science and Society

University of Edinburgh
Sep 2012Jun 2016

M.A Politics and Sociology (Hons) (First Class)

University of Aberdeen

Byron Criddle Scholarship 2015

University of Aberdeen Access Scholarship 2015

Mar 2005Apr 2010

Lycthett Minster School 

Lycthett Minster, Dorset, United Kingdom
Jun 2008Jul 2008

Sutton Trust Summer School 

Oxford University


IBM SPSS for Statistical Analysis
Software for quantitative statistical analysis and dataset manipulation
Balsamiq Mockups and UXPin

Software packages for wireframing

 QSR NVivo package
Full platform for the recording of qualitative data and for qualitative analysis
R langauge

Intermediate in the R programming language for statistical applications


Knowledge of the Excel suite, including pivot tables, sorting and filtering.



Dr Stuart A. Durkin (Teaching Fellow)                                                                                               Kevin Sefton

[email protected]                                                                                                             [email protected]

Department of Politics and International Relations                                                      Founder/Consultant at 4000 rpm

Edward Wright Building, Room F71                                                                                         Angel Investor at
University of Aberdeen                                                                                                                
Aberdeen, AB24 3QY,                                                                                                                       
Scotland, United Kingdom                                                                                                          

 Tel: +44 1224 272726


Member of the UK Society for Behaviour Analysis