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Michael James Frank Ealey

User Researcher/ Market Insight


I have recently completed a Master of Arts degree in Politics and Sociology at the University of Aberdeen, graduating with a 1.1. Through my degree structure, I have gained in-depth experience in utilising IBM SPSS statistical software for quantitative research, as well as QSR NVivo software for qualitative projects. Through a consulting placement with a technology firm producing point-of-sale solutions in London, I acquired substantive insight into the running of an SaaS company, and soon took on responsibilities in user experience research, including survey design, guerilla testing and contextual inquiry and data analysis, as well as in product development, in which I consulted with the company's core team on the strategy for a new product line, working as well in prototyping the physical product proposition. After this, I was hired part-time to perform product benchmarking and market research at an expenses management startup while still at university. 

Work experience

Sep 2015Feb 2016

UX Researcher/ Competitive Intelligence

Keiko (Automated expenses management startup) 

Initiated to the company from the very beginning of the product development process to produce a fully automated, passive expense management solution. Played an integral role in the design process through competitive audit and in identifying business requirements. Designed research protocols for focus group moderation and surveying.

May 2015Aug 2015

UX Researcher/Product Development

Lolly (formerly Consolis Systems Ltd.)

(Contracted through 4000RPM consultancy) Point-of-sale software company. Engaged in competitive benchmarking, end-user requirements research, data analysis, survey design and structured interviewing. Intimately involved in the agile development of a new software product, especially in user research, UI design and in the process of NPD. Gained valuable experience in product prototyping (designing the physical product housing in 3D CAD application) and principles of human-centred design.

May 2014Aug 2014

Residential Teacher and Trinity TESOL examination tutor

St. Giles International (University of Nottingham)

Responsibilities included teaching up to four classes a day, providing TESOL examination tutorials, pastoral care, administration and parental correspondence, as well as airport pick-ups and general organisation with a mind to produce the best experience for students.


Sep 2012Jun 2016

M.A Politics and Sociology (Hons) (First Class)

University of Aberdeen

Byron Criddle Scholarship 2015

University of Aberdeen Access Scholarship 2015

Mar 2005Apr 2010

Lycthett Minster School 

Lycthett Minster, Dorset, United Kingdom
Jun 2008Jul 2008

Sutton Trust Summer School 

Oxford University


IBM SPSS for Statistical Analysis
Software for quantitative statistical analysis and dataset manipulation
Balsamiq Mockups and UXPin

Software packages for wireframing

 QSR NVivo package
Full platform for the recording of qualitative data and for qualitative analysis
R langauge

Intermediate in the R programming language for statistical applications


Knowledge of the Excel suite, including pivot tables, sorting and filtering.



Dr Stuart A. Durkin (Teaching Fellow)                                                                                               Kevin Sefton                                                                                                   

Department of Politics and International Relations                                                      Founder/Consultant at 4000 rpm

Edward Wright Building, Room F71                                                                                         Angel Investor at
University of Aberdeen                                                                                                                
Aberdeen, AB24 3QY,                                                                                                                        Mobile: +44 7968 060 791
Scotland, United Kingdom                                                                                                           Tel: +44 20 8816 7895

 Tel: +44 1224 272726


Member of the UK Society for Behaviour Analysis