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Commercially astute strategic leader and creative problem solver offering extensive experience leading digital solutions from client acquisition through to client delivery. Expert in building collaborative relationships (internal and external), gaining buy-in for new ideas, articulating and negotiating competitive value, ability to exploit new business opportunities. Successful team builder from the ground up, empowering the team to drive the business forward.  


                      • Budget development and management                                         
                      • Digital marketing                                                                    
                      • Natural leader                                                                          
                      • Thought leadership content development                                      
                      • E-mail and direct mail marketing campaigns   
                      • Social media expert
                      • Strategic marketing
                      • Persuasive
                      • Story development and brand management Positioning

Work experience

Nov 2011Present

Marketing Director

21st Century Digital Marketing Ltd


Successfully built the business using a combination of online and offline marketing that includes, social media content marketing, Facebook PPC, Google PPC, email marketing, info products ( I am the author of my e-book), webinars, events, seminars, leaflet and magazine campaigns

Lead the organisation and team to deliver a quality digital marketing service to generate leads and create compelling brand awareness for our clients in line with the business growth strategy.

Acquire clients, asses their requirements, communicate and project manage the team to deliver the final solution and monitor the ongoing service delivery performance. Identify and create new opportunities in a fast moving market place. 

Sourcing, testing and training (internal and external) on the technical tools to deliver a bespoke service designed to the clients requirements.  

Responsible for designing marketing campaigns, writing marketing copy, handling social networking channels, CRM systems, generating leads, creating landing pages and Pay per click campaigns. 


  • Award winning entrepreneur 
  • Organically grew the business from start to a team of  5 employees with no funding in 4 years
  • Created multi marketing strategies and sold as products
  • Increased client revenues from 20% plus
  • Became known as a leader in my field
  • Invited and delivered presentations for the Chamber Of Commerce 
  • Delivered seminars on behalf of MK College to their business links
  • Lead, delivered and managed successful exhibitions events to promote the organisation and generate quality leads
Sep 2010Aug 2011

Non Food Planning Manager

Sainsburys Supermarkets Ltd


Lead and managed the short, medium and long-term non-food volume capacities against the corporate growth strategy. Lead and project managed process change, identifying process gaps and delivering solutions, including Management Information, cross-functional inbound and outbound forecasting to meet business sales requirements through three 3rd party Distribution Centres. Managed 3rd party Managers and departments, including planning, inbound bookings and Helpdesk through structured KPI'S. Influencing and engaging key stakeholders through process change.


  • Built structure to the newly created position
  • Project managed and lead the design and Implementation of a new M.I solution
  • Project manage and lead the Implementation of rolling forecast process's for clothing and General Merchandise
  • divisions to deliver a robust cost effective solution reducing labour costs by 5%
  • Identify and manage the Implementation of 3rd party KPI'S (Bookings and Helpdesk departments)
  • Managed and Influenced new stock processes to reduced  “dead stocks” from 30% to 15% to maximise flow through the Distribution Centres.
Sep 2002Jul 2010

European Distribution Services Planning Manager

TJX  Europe (TK Maxx)


Managed a central team of four direct and four distribution operations indirect reports to manage the production, delivery  and implementation of long, medium and short term production & resource plans for Distribution Services (Three UK distribution centres and two in Europe) to meet business 150 million unit production volumes and business critical merchandising strategies within budget. Project managed process change initiatives, managing cross functional work stream leaders.  Allocation management of inbound merchandise both domestic and imports to the correct distribution centres maximising efficiencies and capacities. Managed non-stock assets of £8 million and budgets of £1 million. Responsible for delivering the planning strategy to optimise production volumes across the network against plan. Effective and timely communication to the business and executive stakeholders of up to date production progress against volume requirements.


  • Department start up
  • Improved SLA delivery from 78% delivery to a year on year consistent 98%
  • Project management of a central data repository to deliver accurate and timely management information
  • £1.8 million cross dock saving in year one
  • Managed non-merchandise budgets successfully year on year and reduced attrition by 8% year on year
  • Managed high profile initiatives through the distribution network including Comic Relief merchandise
  • Successful team development resulting in promotions and cross-functional moves
  • Raised £60,000 for the corporate charity.

Jul 2000Sep 2002

Distribution Operations Manager

TJX Europe-Milton Keynes


Managed operations through 4 processing managers and 8 first line managers to deliver high volumes of quality store ready merchandise for delivery to store at budgeted rates.  Developed managers through appraisal and feedback process to improve efficiencies, service to stores and succession planning.  Analyse trends and forecasts to identify opportunities to improve cost and service. Managed site projects and change management.


  • Lead a team to deliver internal process and structure change in line with the business strategy
  • Year on year productivity improvements of between 6% and 8%
  • Quality team development to ensure long-term succession options in place.


May 2008May 2011

M.A. Business Studies

Kingston University
May 1998May 2000

ILG Logistics Diploma

The Institute of Logistics


Martial arts: Kickboxing  2nd Dan Black Belt, Fitness including running, reading (business and self-development  literature), Film, Music and current affairs.