Passions & Interests

TransitionalGastronomy.com

I am also an entrepreneur and co-created a foraging/dining experience business with my partner. I am a forager, chef and food photographer, as well.

Transitional Gastronomy is a culinary discipline in which we create unique gourmet experiences using accessible resources in our immediate environment, such as home gardens and foraged, edible plants you find in the urban wilderness.

It’s a cooking style based on fresh, local wild food and simple ingredients. We value self-reliance and sustainability and incorporate old world, traditional food preservation techniques along with modern and molecular gastronomy.

Summary

I approach my work with the same attention to detail, quality of work and ROI as though it were my own product or company. I have a well-rounded history supporting team members, as well as spearheading and implementing complex projects. I am result oriented and excel at meticulous research and analysis, project management and at finding creative solutions within tight budgets and time frames. Although I am never off the clock, my motto is "work smarter."

Skills

Skills

Project Management, Marketing & PR

Consultant specializing in project management for web and product launches, marketing, media and public relations, web and print content development, brand positioning and strategic brand messaging, and market strategy utilizing traditional media and social network audience programs.   Adept at assisting in the creation of roll out plans for start-ups and product launches and identifying key stakeholders, partnerships, alliances and influencers for consensus building.   Masterful research and writing, excellent client services skills, and experience in leveraging and integrating all brand resources in a creative and cost effective way with attention to ROI.   Practice experience includes more than five years consumer, non-profit and entertainment experience including corporate communications, media training, product placement and promotions and media tours and trade shows. Effective at spearheading projects independently from inception to execution or within a team hierarchy.   Fluent in Microsoft Outlook and Microsoft Suite applications including Word and Excel as well as a variety of database systems. Conversant in PowerPoint. Photo Shop. Comfortable with technology and the internet (SEO management, Google analytics, social media monitoring applications), facebook, twitter, Pinterest, chime and always trying out new social media applications.

Work History

Work History
Jun 2011 - Present

AVP, Social Media Marketing NP/CPG

Episencial

Overall project management leader, coordinator and facilitator assigning projects and providing tactical and technical guidance, scoping project requirements including overseeing financial, scheduling and resources management. Recruits, directs and manages art and tech teams.

Helped create company's e-commerce platform and helped developed features for website focusing on optimizing customer experience and sales, as well as creating and managing media campaigns and digital content and SEO/PPC/FB ad campaigns.

Helped develop brand identity, core messaging, brand architecture and positioning. Utilizes traditional and social PR and media, executes product marketing, creative services, advertising, strategic relationships, direct, event, channel and online marketing to increase awareness and sales for skincare start up.

Quick stats: Increased FB users from 4K to 18K, led a viral campaign resulting in 100K subscribers within 6 months.

Dec 2010 - Jan 2012

Consulting Director of Marketing & Client Services

RL Food Testing Laboratory

Facilitated project management for web and new services launch. Projects included vendor sourcing and bidding, creation and maintenance of PPC, SEM and SEO programs, lead strategy and new business development.Created new product revenue streams, as well as PR and back linking opportunities. Full client services including lead tracking, estimates and invoicing and day-to-day client interface.

Jun 2009 - Sep 2009

Public Relations/Marketing Consultant

Mo's Nose, LLC

Facilitated transition from advertising/marcom agency to in-house staff for growing children's book and apparel line. Restructured and redefined marketing and PR efforts for second product line launch. Researched, contacted and maintained potential distribution channels for product lines. Managed outside creative vendors and suppliers.  Maintained ongoing social media campaign efforts, trade show engagements, public relations efforts, blog campaign and website updates.

Jan 2008 - Jun 2009

Consulting Director, Public Relations

Big Imagination Group

Developed and implemented the company's overall strategic public relations programs including media relations, community relations, corporate communications and social media. Primary liaison for all media and public relations events, activities and communications. Responsible for planning and implementing PR activities including event planning, community outreach, sponsorships, cooperative marketing, charitable involvement, strategic alliances, media partnerships, press releases and media kits and media tours. Lead PR staff. Clients included Shakey's Pizza, AFM Safecoat, the National Civil Rights Museum, Banyan Botanicals and Cottage Childrens Hospital.

Mar 2007 - Jan 2008

Public Relations/Marketing Consultant

Sugar Public Relations

Created, strategized and implemented media campaigns, marketing and brand-building strategies. Facilitated product placement, celebrity outreach and event coordination for clients in the lifestyle, beauty, fashion and non-profit sectors including Healthy Child Healthy World, Step Up Women's Network and the Dove Self Esteem Campaign, WIRED NextFest, among other clients.

Feb 2006 - Feb 2007

Public Relations/Marketing Consultant

Christine Anderson & Associates

Developed and implemented media campaigns and events for multiple accounts as a consultant for a boutique PR agency specializing in the arts, design, architecture and lifestyle; served as client liaison and lead for long-term planning and budgeting of media campaigns. Created and pitched story angles, maintained relationships with media. Responsible for creating all press materials and copy. Coordinated media planning and ad buys, sourced sponsorship opportunities, and supervised AE and AC's account work. Clients included the Museum of Latin American Art, The Los Angeles Art Show, Tour Abitare Italia 2006/The Italian Trade Commission, The Los Angeles Art Association.

Education

Education

Political Science

University of San Diego