Mia Schauman

Mia Schauman

Interest

Reading, Pilates, Golf, Training

Summary

A proactive and dynamic, results driven senior executive within a competitive industry. Specializes in category management and the creation of product driven business concepts. Deep understanding with all levels of the retail business from shop level to large and complex negotiations with the worlds largest suppliers such as Luxottica and Safilo. Extensive experience with high end brands driving campaigns and selections that produce sustainable results. Repeated succes in creating private label brands including all necessary aspects of the process. With considerable expertise in sales and marketing, I am passionately committed to the achievement of goals and the delivery of outstanding service. I possess excellent interpersonal, communication and negotiation skills used to great effect in influencing critical decisions mutually beneficial relationships at all levels.

Specialities

- Marketing and sales

- Category management

- Private label creation and roll out

- Brand management

Work History

Work History
Aug 2009 - Aug 2010

Category Manager

Instru Optiikka Oy (Optical retail)

Responsible for category management of Instumentarium retail chain in Finland (130 outlets) and Estonia (16 outlets). Including all store selections, displays, frames and sunglasses.

- Responsible for overall sales and profit development

- Selection analysis

- Purchase budgeting and estimation

- Marketing campaign and concept planning

- Training and supporting franchise outlets

About Instru Optiikka: Instru Optics Ltd has about a thousand employees and EUR 109 million turnover. We operate in Finland under the Instrumentarium, Nissen, and Keops store brands, and we are the market leaders in Finland and Estonia. In Finland Instru Optics has more than 170 stores and 16 in Estonia. Instru Optics Ltd is part of the world's leading optics industry, the GrandVision of a Dutch BV group, which has a turnover of EUR 2.5 billion and more than 4 100 optical stores in 40 countries. GrandVision inclusion in a global knowledge network to strengthen Instru Optics Ltd's optical industry pioneer.

May 2005 - Jul 2009

Sales and Marketing Director

Silmäasema Fennica Oy (Optical retail)

- Sales development through regional managers

- Overall marketing and PR responsibility

- Building and developing B2B sales unit

- Outlet takeover and new outlet startups

About Silmäasema: Silmäasema is the largest Finnish optical retailer. The first Silmäasema store was opened in Kuopio in 1975. Today, the chain consists of 121 member stores, owned by ophthalmologists and opticians. With the extensive network of 121 stores serving customers in 88 different cities, Silmäasema is close to customers across Finland. The unique concept at Silmäasema combines the high level of professional skills, the latest medical know how and the requirements set by the local atmosphere. Nowadays, Silmäasema Fennica Oy offers all products and services for eye care. The turnover of the whole chain in 2010 was over 60 million Euros. The business concept at Silmäasema is to provide the customer with all the services related to vision and eye care. You can find an ophthalmologist and an optician at every Silmäasema store. There is also an optician at every Silmäasema store, who has been qualified with work ergonomics and its requirements to vision.

Aug 2003 - Apr 2005

Managing Director

Silmäasema

- Sales leadership and development

- Personnel leadership

- Category planning and purchasing

- Contract negotiation with suppliers

- Key role in merger with Silmäasema Fennica Oy in 2005

Part of Silmäasema (12 outlets)

About Silmäasema: Silmäasema is the largest Finnish optical retailer. The first Silmäasema store was opened in Kuopio in 1975. Today, the chain consists of 121 member stores, owned by ophthalmologists and opticians. With the extensive network of 121 stores serving customers in 88 different cities, Silmäasema is close to customers across Finland. The unique concept at Silmäasema combines the high level of professional skills, the latest medical know how and the requirements set by the local atmosphere. Nowadays, Silmäasema Fennica Oy offers all products and services for eye care. The turnover of the whole chain in 2010 was over 60 million Euros. The business concept at Silmäasema is to provide the customer with all the services related to vision and eye care. You can find an ophthalmologist and an optician at every Silmäasema store. There is also an optician at every Silmäasema store, who has been qualified with work ergonomics and its requirements to vision.

Mar 1997 - Jul 2003

Buyer & Shop Manager

Instru Optiikka Oy (Optical retail)

Instru Optics Ltd has about a thousand employees and EUR 109 million turnover. €. We operate in Finland under the Instrumentarium, Nissen, and Keops store brands, and we are the market leaders in Finland and Estonia. In Finland Instru Optics has more than 170 stores and 16 in EstoniaInstru Optics Ltd is part of the world's leading optics industry, the GrandVision of a Dutch BV group, which has a turnover of EUR 2.5 billion and more than 4 100 optical stores in 40 countries. GrandVision inclusion in a global knowledge network to strengthen Instru Optics Ltd's optical industry pioneer.

Education

Education
Aug 1999 - Jun 2004

Bachelor of Business Administration

HAAGA-HELIA University of Applied Sciences

Through education, research and development, HAAGA-HELIA prepares professionals for business and services. We offer our students a versatile choice of studies, great opportunities for specialization, high-quality education in Finnish, Swedish and English, and wide business networks even during the studies. Our approximately 10 500 students and 700 employees at HAAGA-HELIA base their activities on highly advanced national and international expertise.

Our fields of education are business, hotel, restaurant and tourism management, information technology, journalism, management assistant training, sports management and vocational teacher education.

Aug 1996 - Jun 1996

Contact lens optometrist

Helsinki Health Care Institution

Helsinki Metropolia University of Applied Sciences, Finland’s largest university of applied sciences, educates the professionals of tomorrow in the fields of culture, business, health care and social services, and technology.

In the Metropolia community people and worlds meet to create insight, expertise and well-being for both the world of work and life in general.

You can count on Metropolia as a reliable partner and an innovator in higher education. Through cooperation we discover new ideas and solutions to build a better future.

Aug 1990 - Jun 1994

Optometrist

Helsinki Health Care Institution

Helsinki Metropolia University of Applied Sciences, Finland’s largest university of applied sciences, educates the professionals of tomorrow in the fields of culture, business, health care and social services, and technology.

In the Metropolia community people and worlds meet to create insight, expertise and well-being for both the world of work and life in general.

You can count on Metropolia as a reliable partner and an innovator in higher education. Through cooperation we discover new ideas and solutions to build a better future.

Skills

Skills

Category management

Private label creation

Retail marketing

Retail sales