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Bilingual Front-End Web Developer with a Global Business certification. Professional experience includes over ten years managing and providing apparel sales and merchandising direction. Five years operating national business, and coordinating international distribution and regulatory affairs for beauty and cosmetics goods. Plus three years developing client side websites. Reinforcing credentials include certificates in Web Design, Web Development, and Import, Export and Free Trade Agreements training certificates among others. Proven skills in lean startups, multi-layered business relations, markup languages HTML5, CSS3, JavaScript and jQuery, and communication technologies WordPress, CC Photoshop, Camera Raw and Lightroom. 


Aug 2011Dec 2013

MS Apparel & Textiles International Merchandising

Kansas State University, GPIDEA
  • Summa Cum Laude and Kappa Omicron Nu Honor Society 
  • Coursework delivered through: KSU, NDSU, SDSU, OSU

    Work History

    Feb 2015Present

    Web Developer


    Creator and developer of TrendCulprit Web Agency for Musicians from ground up through the successful coordination of teams of national and international exceptionally creative designers, developers and publicists dedicated to the rock and roll, reggae roots, salsa, eclectic and world fusion music genres. 

    • Developed strategies and provided online presence direction reinforced by statistic and web competitive analysis for early entrepreneurs and emerging musicians.
    • Hand coded websites fully compliant to web standards, utilizing extensive best practices including accessibility ARIA landmark roles and cross-browser vendor prefixes, among others, for markup languages HTML5, CSS3, JavaScript and jQuery.
    • Effectively developed WordPress content management system websites.
    • Curated and edited website images and assets for clients utilizing Adobe Creative Cloud.
    • Implemented search engine optimization techniques and website traffic analysis for successful online presence.
    • Successfully consulted North America Marketing Operations for Herbalife International under an independent contract.
    Mar 2012Present


    Sarobey Clothing

    Merchandise entrepreneur with over ten years of experience in the apparel industry. Successfully created and developed Sarobey Clothing e-commerce store business model and merchandising strategies.

    • Successfully sourced and procured women's one of a kind apparel nationally and internationally.
    • Designed and developed the official e-commerce store interface and content strategy.
    • Effectively analyzed, marketed and sold products through cross-channel sales strategies.
    • Creatively directed e-store content's visual merchandising, photo-shoots, clothing styling and assets.
    • Developed, researched and published the sales mix and product knowledge.
    • Managed, directed and executed administrative and customer service responsibilities.
    Jun 2009Mar 2012

    International Account Executive / Product Registration Coordinator

    TIGI Haircare, Unilever

    Promoted to manage operations for 20+ distributors and support 15+ franchisees accounts for the VPs of Business Development for Latin America and Asia. Coordinated purchase orders, exports, product registrations and regulatory compliance processes accounting $24+ million for the international segment. Supported global product management, brand exposure and media projects.

    • Restructured operational procedures and the authentication process of regulatory documents achieving faster and cost effective product market placements, resulting in annual sales increase from 15% to 18%; while supporting the accomplishment of monthly sales goals.
    • Accomplished the processing and creation of regulatory requirements for the successful introduction of 11 new line collections, four new brands in seven countries, and product records renovations among Latin America within one-year.
    • Coordinated and executed the authentication processes of Certificates of Free Sale, Certificates of Origin and product registration documents within the Texas Health Department, Texas Secretary of State, and Embassies and Consulates of 14 Latin American countries.
    • Coordinated purchase orders, exports, product registrations and regulatory compliance processes accounting $24 million of the international business segment within distribution, logistic teams and international distributors.

    Previous Position:

    • Operations Manager TIGI Haircare Puerto Rico & Caribbean, San Juan PR (2007-2009).
    Aug 2006May 2007

    Sales & Marketing General Manager Assistant

    Hecho a Mano, Inc.

    Promoted to assist company-wide supervision of sales, marketing, merchandising and store operations for 13 retail stores, one outlet store and one wholesale distribution center.

    • Provided leadership and direction in overseeing the performance of 150+ store employees across diverse areas including sales, visual merchandising strategy, product allocation and displays, daily operations and customer service functions.
    • Supervised stores daily operations, work flow, scheduling and developed/drive sales strategies.
    • Interviewed, hired, trained and mentored store managers and sales associates.

    Previous Positions:

    • Store Manager of Hecho a Mano, Inc. Old San Juan, San Juan PR (2004-2006).
    • Assistant Store Manager of Hecho a Mano, Inc. flagship store Plaza las Américas San Juan PR (2001-2004).