Employer Brand Global Content Marketing Manager
Merck & Co.
Performed content sourcing and curation to feature across Merck + MSD social media Career Channels for Global Talent Acquisition division.
• Collaborated with multiple teams and stakeholders to execute content marketing strategy
• Leveraged Elevate platform to source and broadcast relevant articles (analytics included)
• Fulfilled community management duties to ensure legal and trade name compliance
• Applied strategy geared toward increasing social metrics across channels (includes 31 percent EOY increase in followers on branded channels within six months)
• Aligned with external vendor on copy, images, and graphics while maintaining organizational compliance and guardrails
• Pulled video Employee and Leader Spotlights depicting global diversity and inclusion for Merck +MSD
• Curated User-Generated Content, Thought Leader Thursday Blogs and articles with internal employees for deployment on social networks
• Helped coordinate Inventors' Summit for June 2019 with 450+ interns
• Located diverse content from different regions to reflect organizational culture while creating structure for processes (relevant hashtags, personal LinkedIn profiles of colleagues, internal Yammer networking channel)