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Summary

Ambitious and reliable professional experienced with juggling multiple projects and performing collaboratively on a team. Able to work independently with very little direction. Efficient with firm interpersonal skills to initiate, develop and maintain required processes to meet deadlines. Outstanding English verbal, written and presentation skills. Implemented successful advertising campaigns. Maintained databases and prepared reports with desired results. Online brand and promotional materials. Social media presence coordination and Search Engine Optimization. Highlighted compliance risks.

Experience

Dec 2018Sept 2019

Employer Brand Global Content Marketing Manager

Merck & Co.

Performed content sourcing and curation to feature across Merck + MSD social media Career Channels for Global Talent Acquisition division.

• Collaborated with multiple teams and stakeholders to execute content marketing strategy
• Leveraged Elevate platform to source and broadcast relevant articles (analytics included)
• Fulfilled community management duties to ensure legal and trade name compliance
• Applied strategy geared toward increasing social metrics across channels (includes 31 percent EOY increase in followers on branded channels within six months)
• Aligned with external vendor on copy, images, and graphics while maintaining organizational compliance and guardrails
• Pulled video Employee and Leader Spotlights depicting global diversity and inclusion for Merck +MSD
• Curated User-Generated Content, Thought Leader Thursday Blogs and articles with internal employees for deployment on social networks
• Helped coordinate Inventors' Summit for June 2019 with 450+ interns
• Located diverse content from different regions to reflect organizational culture while creating structure for processes (relevant hashtags, personal LinkedIn profiles of colleagues, internal Yammer networking channel)

JUNE 2018Oct 2018

Marketing Coordinator

Medihill

Medihill Inc. is at the forefront of the telehealth field. In today's world, sometimes there are not enough direct health care providers available to administer basic safety and health care monitoring routinely. Our highly-skilled and professional operators work around the clock and can translate calls into 140 various languages. 

Regarding my role here, some of my accomplishments have included: 


• Designing eye-catching business cards and graphics for flyers

Apr 2016Nov 2017

Commerce Editor & Marketing Analyst

Comcast

Supported Commerce, Partnerships and Marketing Programs as a contractor by establishing priorities then scheduling, creating and placing awareness campaigns on my.xfinity.com to maximize return on available opportunities

• Maintained advertising partnerships and revenues for 18 months
• Wrote and/or updated headlines to encourage and increase user engagement
• Created and/or selected engaging and appropriate creatives to capture viewer attention to increase user engagement
• Worked with Marketing Organizations, Creative Teams and Editorial to manage marketing campaign workflow
• Used daily metrics in Adobe Analytics (Omniture) to identify trends in traffic and revenue across different sources
• Performed duties under Digital Center of Excellence (DCOE).

Jun 2015Feb 2016

Public Relations Specialist

State of New Jersey

Conducted research on a contract basis to compose and distribute commissioner's messages and press releases for Department of Children and Families. Constituents and stakeholders received the content. 

Oct 2014Feb 2015

Contributing Editor

Royle Marketing

Created original web content on a freelance basis regarding professional employer organizations and the Affordable Care Act.

Oct 2014Feb 2015

Data Entry Clerk

BioTelemetry Inc.

Arranged, cleaned, compiled, provisioned, and updated medical devices and technology. Filed reports and completed HIPAA privacy and security training.

Aug 2002Jan 2014

Associate Web Editor

UBM Canon

Assisted in providing original marketing content for our website, PharmaLive. Composed, edited, and produced stories for multiple platforms, including Internet and digital channels. Assembled several electronic newsletters covering pharmaceutical marketing industry. Managed multiple social media accounts and planned pharmaceutical marketing content to push to accounts daily.

Feb 2001Jul 2002

Carroll County Times

Carroll County Times

Wrote for the police/crime beat and covered the local court system. Reported traffic accidents, serious fires, and criminal court cases. Occasionally wrote stories concerning the local culture education.

The Hard and Soft

Office Support

Provider of professional and courteous office support when dealing with clients and customers.

Data Entry

Enters accurate information within Excel spreadsheets. Understands more advanced functions of Microsoft Office. Learned pivot tables, mail merges, charts, formulas, and PowerPoint independently.

Editorial

Transitioned from daily newspaper reporter to magazine writer to dynamic web content writer. 

Social Media

Mastered numerous social media platforms, including HootSuite, LinkedIn, Facebook, and Google Plus. Open to learning about new platforms, including Viadeo and Slide Share. 

Purpose

Trailblazing the way to becoming one of the most valuable players in organizations. 

Leads

Developed, fostered, and maintained long-term relationships with sources and clients. 

Tips

Able to align skills with the company mission and wear several hats. 

Analytics

Reviewed social media analytics weekly with ow.ly reports. Determined which stories received highest amount of clicks.  Measured content performance with Adobe Analytics (Omniture).

Tech

Capable of HTML and hyperlink production. Developed hyperlinks for electronic newsletters and reviewed for accuracy. 

Education