Download PDF

Mia Burns

Digital Content Marketer

Summary

Digital marketer with 15+ years experience. Police and court system, pharmaceutical/healthcare marketing, public relations, e-commerce, advertising and web analytics.  

Experience

Medihill
JUNE 2018

Marketing Coordinator

Medihill is at the forefront of the telehealth industry providing subscribers with emergency and medical alerts that allow them to enjoy independent lives. Operators are available 24/7 and can translate calls into 140 different languages. 

Comcast
Apr 2016November 2017

Commerce Editor & Marketing Analyst

Supported Commerce, Partnerships and Marketing Programs as a contractor by establishing priorities then scheduling, creating and placing awareness campaigns on my.xfinity.com to maximize return on available opportunities

• Maintained advertising partnerships and revenues for 18 months


• Wrote and/or updated headlines to encourage and increase user engagement


• Created and/or selected engaging and appropriate creatives to capture viewer attention to increase user engagement


• Worked with Marketing Organizations, Creative Teams and Editorial to manage marketing campaign workflow


• Used daily metrics in Adobe Analytics (Omniture) to identify trends in traffic and revenue across different sources

• Performed duties under Digital Center of Excellence (DCOE).

State of New Jersey
Jun 2015Feb 2016

Public Relations Specialist 

Conducted research on a contract basis to compose and distribute commissioner's messages and press releases for Department of Children and Families. Constituents and stakeholders received the content. 

Royle Marketing
Oct 2014Feb 2015

Contributing Editor

Created original web content on a freelance basis regarding professional employer organizations and the Affordable Care Act.

BioTelemetry Inc.
Oct 2014Feb 2015

Data Entry Clerk

Arranged, cleaned, compiled, provisioned, and updated medical devices and technology. Filed reports and completed HIPAA privacy and security training.

UBM Canon
Aug 2002Jan 2014

Associate Web Editor

Assisted in providing original marketing content for our website, PharmaLive. Composed, edited, and produced stories for multiple platforms, including Internet and digital channels. Assembled several electronic newsletters covering pharmaceutical marketing industry. Managed multiple social media accounts and planned pharmaceutical marketing content to push to accounts daily.

Carroll County Times
Feb 2001Jul 2002

Carroll County Times

Wrote for the police/crime beat and covered the local court system. Reported traffic accidents, serious fires, and criminal court cases. Occasionally wrote stories concerning the local culture education.

The Hard and Soft

Office Support 

Provider of professional and courteous office support when dealing with clients and customers.

Data Entry 

Enters accurate information within Excel spreadsheets. Understands more advanced functions of Microsoft Office. Learned pivot tables, mail merges, charts, formulas, and PowerPoint independently.

Editorial

Transitioned from daily newspaper reporter to magazine writer to dynamic web content writer. 

Social Media

Mastered numerous social media platforms, including HootSuite, LinkedIn, Facebook, and Google Plus. Open to learning about new platforms, including Viadeo and Slide Share. 

Purpose

Trailblazing the way to becoming one of the most valuable players in organizations. 

Leads

Developed, fostered, and maintained long-term relationships with sources and clients. 

Tips

Able to align skills with the company mission and wear several hats. 

Analytics

Reviewed social media analytics weekly with ow.ly reports. Determined which stories received highest amount of clicks.  Measured content performance with Adobe Analytics (Omniture).

Tech

Capable of HTML and hyperlink production. Developed hyperlinks for electronic newsletters and reviewed for accuracy. 

Portfolio

my.XFINITY.com Screenshots 

Portfolio

State of NJ DCF Press Releases 

Education

Portfolio

Med Ad News