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Mia Burns

Content Writer - Digital and Print

Summary

Content writer with 15+ years experience covering wide array of topics. These include crime, pharmaceutical marketing/healthcare, public relations, and e-commerce.  

Work experience

Apr 2016November 2017

Commerce Editor & Marketing Analyst

Comcast

Supported Commerce, Partnerships and Marketing Programs by establishing priorities then scheduling, creating and placing awareness campaigns on my.xfinity.com to maximize return on available opportunities on a contract basis

• Wrote and/or updated headlines to encourage and increase user engagement


• Created and/or selected engaging and appropriate creatives to capture viewer attention to increase user engagement

• Successfully managed about 12 projects tied to content and partner revenue


• Worked with Marketing Organizations, Creative Teams and Editorial to manage marketing campaign workflow


• Used daily metrics to identify trends in traffic and revenue across different sources


• Created and provided regular reporting and recommendations


• Used Content Management System inputting headlines, stories, links and graphic/photos for display across the web property


• Formed strong partnerships with content providers and helped shape their offerings to meet the my.xfinity.com audience

• Performed duties under Digital Center of Excellence (DCOE).

Jun 2015Feb 2016

Public Relations Specialist 

State of New Jersey

Conducted research on a contract basis to compose and distribute commissioner's messages and press releases for Department of Children and Families. Constituents and stakeholders received the content. 

Oct 2014Feb 2015

Contributing Editor

Royle Marketing

Created original web content on a freelance basis regarding professional employer organizations and the Affordable Care Act.

Fusion Employer Services

Oct 2014Feb 2015

Data Entry Clerk

BioTelemetry Inc.

Arranged, cleaned, compiled, provisioned, and updated medical devices and technology. Filed reports and completed HIPAA privacy and security training.

Aug 2002Jan 2014

Associate Web Editor

UBM Canon

Assisted in providing original marketing content for our website, PharmaLive. Composed, edited, and produced stories for multiple platforms, including Internet and digital channels. Assembled several electronic newsletters covering pharmaceutical marketing industry. Managed multiple social media accounts and planned pharmaceutical marketing content to push to accounts daily.

Feb 2001Jul 2002

Carroll County Times

Carroll County Times

Wrote for the police/crime beat and covered the local court system. Reported traffic accidents, serious fires, and criminal court cases. Occasionally wrote stories concerning the local culture education.

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