Commerce Editor & Marketing Analyst
Supports Commerce, Partnerships and Marketing Programs by establishing priorities then scheduling, creating and placing awareness campaigns on my.xfinity.com to maximize return on available opportunities.
• Writes and/or updates headlines to encourage and increase user engagement
• Creates and/or selects engaging and appropriate creatives to capture viewer attention to increase user engagement
• Successfully manages about 12 projects tied to content and partner revenue
• Works with Marketing Organizations, Creative Teams and Editorial to manage marketing campaign workflow
• Uses daily metrics to identify trends in traffic and revenue across different sources
• Creates and provides regular reporting and recommendations
• Uses Content Management System inputting headlines, stories, links and graphic/photos for display across the web property
• Forms strong partnerships with content providers and help shape their offerings to meet the my.xfinity.com audience.