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Mateus Henrique Rocha

Senior Growth Marketing & Product Owner

Summary

Growth Digital Marketing Manager with experience as product owner applying lean methods, agile and scrum in a fast-pace hyper-growth startup.

Work History

2016-08Present

Digital Marketing Manager

Telnyx

Responsible for B2B demand generation, acquisition, activation and revenue of potential VoIP providers and resellers, enabling phone companies to become their own carrier.

2015-042016-07

Senior Growth Marketing & Product Owner, Latin America

Skyscanner

• Responsible for setting the road map, owning the vision and implementing the growth strategy in the region.

• Execution of several experiments to exploit growth levers in the main LATAM markets resulting 100% increase in traffic YoY in the region.

* Overseeing the development of new features or growth marketing campaigns prior to any product development in a cross functional team.

• Important commercial, content, affiliation, mobile and B2B partnerships have been established.

2014-102015-03

Senior Marketing Manager

Skyscanner

• Development of marketing plans throughout SEO, SEM, Display, Mobile, PPC, Retargeting, Affiliate marketing and Partner marketing).

• Accelerating the organic and direct traffic growth in the market to 75% YoY.

• Owning the KPIs for each channel, based on user acquisition, sessions, repeat visits and conversions.

2013-062014-09

Marketing Manager

Skyscanner

• Developing the SEO, SEM, Display, Mobile, PPC, Affiliate, Social and Partner marketing plans

• Launching the news site and the email marketing campaigns for Brazil

• Launching of the local affiliation acquisition channel and increase its share up to 50% of total paid activities in less than one year with over 100% ROI

2011-092013-05

Market Development Executive

Market Development Executive, Brazil

• Development of marketing plans throughout SEO, SEM, Display, Mobile, PPC, Retargeting, Affiliate marketing and Partner marketing)

• Accelerating the organic and direct traffic growth in the market to 75% YoY

• Owning the KPIs for each channel, based on user acquisition, sessions, repeat visits and conversions

2010-032011-09

E-Marketing and Production Manager

Careerjet

• Business Intelligence, CPA and CPC Advertising

• E-mail Marketing and Web listings, Media Analysis, Search Engine Optimization

• Internet User Behavior Analysis, Sponsored Ads Management, Social Media Marketing Affiliate Network Management

2009-062010-03

Bussiness Development Manager

LeadGalaxy

• Media Marketing/Advertising, Strategy, Planning and Sales specialist

• Internet, Advertising, Information Technology and MultiLanguage sales consultant

• Information and data mining for decision taking and strong mathematical and analytical skills

2009-022010-03

Bussiness Development Manager

TheMoveChannel

Acquiring and managing important new property agents, developers and webportals from all around the world to list properties with TheMoveChannel.com-the largest and most popular international property portal.

2008-062009-02

Front of House Manager

GymBox

Handling member's enquiries and complaints, performing administrative duties and assisting with membership sales to meet monthly target.

2007-102008-06

Membership Sales and Customer Service Manager

la fitness

Responsible for membership sales and being the first point of contact for members, handling members enquiries and complaints, helping with administrative duties and sales with utterly mission of member's retention.

2006-012007-09

Convenience Store Manager

BR Mania

Responsible for all operational and administrative functions: Buying; Stock taking; Staff rota; Branding awareness; banking and customer service.

2004-072005-12

Residences Assistant Manager

WooGo.com | Yourstay.com

• Working closely with the management team in order to respond to around-the-clock ad-hoc customer's needs

• Dealing with customer service in all aspect of their journey, from booking reservations, cancellations and retention of clientele

• Supervising administrative duties and overseeing recruitment of personnel needed for each serviced flat or house.

2004-032004-06

Trainee 3D Automative Designer

Bilsing Automation

• Trainee Catia Designer for a Germany industrial automation company located in Benatky nad Jizerou, Czech Republic

• Working in the department of mechanicial parts design for Volkswagen, using Catia software

Education

19961997

High School

Terra Nova, Pacifica, California - USA

Emphasis on 

Skills

Acquisition

Organic Growth: SEO, ASO, Social, Content & Inbound Marketing, etc.

Paid Channels: SEM, Affiliates, PPC, Mobile, Display, Programmatic, etc.

Activation

Lead generation, Email, Retargeting, Funnel Conversion, etc.

Retention

User sign-ups, Push notifications, Cross-sell, etc.

Referral

Social sharing, Partnership campaigns, Prizes & Giveaways, etc.

Revenue

Sales, B2B, attach rate, CRO, LTR & LTV, etc.

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