Invenio Marketing Solutions
Manages and oversees all facets of Business Development for HP Software to include in-depth research into prospective company backgrounds to include Technology Plans, Business Strategies, and Corporate Benchmarks that serve as the crux for initiating a business relationship between Client and Prospective Customer's C-Level Executives.
KEY CONTRIBUTIONS & ACHIEVEMENTS:
·Successfully, and solely, orchestrated in less than a 90-day period, 31 Tier 1-Level (client appointments) business relationships and 26 Tier 2-Level (soon-to-be confirmed client appointments)l; while constantly improving on each aspect of business development through a combination of a Continuous Improvement Process and LEAN Six Sigma initiatives.
·Lead Client relationships with future prospects by organizing and executing a four stage mailing campaign that resulted in an average 35% increase (per mailing) in prospect awareness of client services and its benefits.
·Utilized superior Quality Control measures in database management and prospect marketing techniques that ensured a reduction in database research versus actual time from 1:4 (Talk:Research) to 3:1 (talk:Research) by measuring and mapping particular discussion points across each industry and enterprise; ultimately resulting in an 85% reduction in Tier 5-Level (not interested) results.