Marcus Martins

Marcus Martins

Educational Administration - Strategic Planning

Educator and administrator skilled in strategic and academic planning, as well as in faculty relations.  Proficient in analyzing social, economic, and political trends—domestic and international—with potential implications for a university. 

Credentials and interpersonal skills provide the necessary gravitas to interact with officials in government, industry, and academia.  Extensive experience in information technology, public speaking, and some experience in media relations.

Business & Education in the 21st Century

English poet John Donne (1572-1631) wrote these now famous lines about the interconnected nature of the human experience:

"No man is an island, entire of itself; every man is a piece of the continent, a part of the main. ... Any man's death diminishes me, because I am involved in mankind; and therefore never send to know for whom the bell tolls; it tolls for thee."  (Devotions Upon Emergent Occasions, Meditation XVII)

These words penned in 1623 can be applied to organizations and professionals in the 21st century.  No organization is an island, and no professional can afford to behave like an island, at a time when the contemporary economy has reached an historically unprecedented level of interconnectedness.  In this information-driven state, significant events in faraway nations—especially negative ones—can impact organizations around the planet in a matter of minutes.

Here are a few of my insights and scenarios on this new century:

  • The 21st century is "happening" in Asia.  Due to what I call "Asian-Centric Gravity Waves" (see my video clip - 21st Century Happening in Asia) , organizations and professionals aspiring to thrive in this century might have at some point to either work in Asia, or have frequent interactions with Asian organizations.
  • Speed + Global Awareness + Sagacity = Power
    • "Sagacity" means the ability to foresee trends with precision—to imagine what no one has imagined yet, or to imagine something that few people have noticed, but that no one has acted on it.  And by "power" I mean the ability to have somewhat greater control over one's destiny.
    • Here are two possible examples:
      • Today it is possible to bake artisan breads in one's kitchen in Dallas and sell it to connoisseurs in Tokyo (I would have done it, but my bread is lousy).  Where in the world could your organization's products or services be offered tomorrow?
      • The number of elderly people living in the richest economies is about to surpass the number of children.  Already there are more children living in the poorest economies than elderly people.   In rich nations of the not-too-distant future, elderly persons with dwindling pensions might have health care and other essential services provided by professionals born in formerly poor countries but educated in rich ones.
    • No one can tell for sure whether these above-mentioned scenarios will actually happen.  But information technology empowers creative people everywhere to bypass calcified hierarchies and effect radical changes in business and society.  Organizational effectiveness—and consequently survival—depends on identifying, hiring, empowering, and retaining professionals with this kind of mentality.

Community Service & Leadership

Board MemberState of Utah's Ethnic Services Advisory Board

Salt Lake City, Utah - 1997

Appointed to the board during the administration of Governor Mike Leavitt.

  • Updated the board's bylaws.
  • Outlined methods for surveying ethnic minorities' needs.
  • Recommended strategies to increase the Board's visibility and influence among civic and political constituencies.

BishopThe Church of Jesus Christ of Latter-day Saints

Terms: 1987-1990 and 2001-2004  (I provide this information to showcase my experience managing volunteers in a non-profit organization)

Presided over congregations in Rio de Janeiro, Brazil (290 members) and Laie, Hawaii (930 members over 39 months).

  • Assigned and released personnel to and from positions of voluntary leadership in congregations of about 200-300 members.
  • Conducted monthly correlation and training sessions with the presidents of the eight main church service organizations and humanitarian assistance programs at the local (i.e. parish) level.
  • Facilitated planning sessions to strategize ways to overcome local obstacles to the implementation of the church's programs.
  • Counseled individual members of the congregation about personal challenges--marital differences, financial difficulties, mental and emotional distresses, etc.
  • Raised funds from members of the church and others for welfare assistance, proselytizing activities, facilities maintenance, and operational expenses.

Work History

Work History
2001 - Present


On a leave of absence until June 2014

  • Chaired the Faculty Advisory Council (akin to a faculty senate). Coordinated the development of new faculty tenure and promotion guidelines, and faculty discussions on grievances and changes in academic affairs.
  • Chaired a department (dean equivalent) composed of 18 faculty and 3 staff that provides courses for 2,400 students—almost 50% being being international students from over 70 countries.
  • Updated the university’s strategic plan using multiple analytical tools.  Analyzed trends and identified social and legal issues—domestic and international—with potential implications for the university.
  • Redesigned academic policies and programs in collaboration with fellow deans and directors.
  • Designed and proposed educational programs to expand the university’s influence internationally.  Cultivated relations with organizations in China, Hong Kong, Japan, Malaysia, and Singapore.
  • Restructured department’s finances in response to a 15% budget reduction.  Collaborated with budget and purchase directors to achieve a balanced budget while maintaining essential programs.
  • Revamped the institutional image of the department using media, internet, and public relations activities.  Revitalized the department in the wake of past personnel problems, fostering a work environment characterized by collegiality, collaboration, and high professional standards.
  • Redesigned faculty recruiting strategy, resulting in hiring five talented Ph.D.s.  Mentored these new professors and helped them establish their professional reputations on- and off-campus.
  • Promoted the department to top scholars and so far have had seven distinguished scholars spend at least one semester or term visiting the department.
  • Sponsored and managed an annual academic lecture series, one international professional conference, and one itinerant exhibit.
  • Oversaw the maintenance of a multi-purpose facility on campus.  Implemented policies and refinements to improve traffic flows and diminish wear and tear.  Identified potential hazards to the health of building occupants.  Negotiated improvements with campus engineers and physical plant technicians.
Jun 2011 - Present

Mission President

The Church of Jesus Christ of Latter-day Saints

Presiding the Brazil Sao Paulo North Mission from June 2011 until June 2014.

1993 - 2011

Professor / Instructor

Brigham Young University - Utah, Idaho, Hawaii
  • Taught courses on Leadership, Organizational Behavior, Religious Studies, and Sociology.
  • Wrote website content to support classroom instruction as well as distance education courses, which have been used in the Asia-Pacific region.  Developed lectures for broadcast on television.
  • Advised the Assistant to the President for Planning and Budgeting on issues related to international expansion of the university, and designed an entry strategy based on political, economic, socio cultural, and educational environments in the target country.
  • Engaged in frequent public speaking, with audiences ranging from small groups to sometimes 600-700 spectators.  Presented at conferences and seminars, throughout Japan, Brazil, the USA, and also Canada, China, Hong Kong, Malaysia, Qatar, and Singapore.
  • Gave interviews and/or collaborated as a guest writer to newspapers in Hawaii and Utah, and television and radio stations in Utah.
  • Participated in community leadership and diplomatic forums.
  • Mentored hundreds of young professionals in Brazil, the United States, and Asia, on career management and professional development.
1986 - 1990

Project Manager / Regional Coordinator / Department Head / MIS Consultant

Project Management
  • Advised C-level executives.  Analyzed the strategic direction, internal structures, work flows, the internal and external environments, and identified constraints and opportunities.
  • Managed a team of software developers stationed in three Brazilian states, and also the implementation of information technology in a 186-store shopping mall.
  • Provided technical leadership and analysis for development and maintenance of computer software that optimized inventory management, strategic planning, payroll, and personnel development.
  • Developed computer software to benchmark and measure financial performance, and to manage accounts receivables and payroll.
  • Conducted new hire orientation, counseling, coaching, and exit interviews.  Designed and administered training seminars for managers and staff.


1993 - 1996


1992 - 1994


1990 - 1992


1987 - 1988






Portuguese (native) Spanish (conversant) Japanese (beginner, so far) Chinese (a couple of words, so far)  

Internet-Based Training

Developed online course materials to support traditional lectures and foster analysis and dialogue among students. Implemented "paperless" routines in student research advisement. Established a foundation for future distance-learning courses.  

Leadership Development

Conflict Resolution

Change Management

Media Relations & Public Speaking

Spoke in professional conferences and special lectures, with audience sizes ranging from small groups to 600-700 people. Wrote articles and op-ed pieces to newspapers. Gave interviews to newspapers and radio stations. Trained in television production.  

Strategic Planning