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Work experience

Aug 2014Present

Director of Marketing

Health Level Seven International (HL7)
  • Responsible for all marketing initiatives across the organization, including event promotion, educational offerings and social media strategy 
Jan 2008Jun 2014

Director of Marketing

CHIME (College of Healthcare Information Management Executives)
  • Oversee all marketing initiatives across the organization, including new member recruitment, conference promotion, public relations outreach, email marketing, and healthcare IT policy
  • Led healthcare re-branding initiative (including new logo design and messaging)
  • Oversee relationship with PR/communications agency, including contract negotiation (2009-2013)
  • Represent all communications, content and marketing initiatives at board meetings
  • Marketing and communications support to launch the first certification program for healthcare CIOs
  • Social media strategy development
  • Yearly budget oversight of $100,000+
Jul 2007Jan 2008

Creative Services Director

RJ Michaels, Inc
  • Senior member of small agency account services team, including acting roles as the strategic planner, production manager, media buyer and creative services manager
  • Various project management duties, including website development, PR distribution, video production as well as traditional print and radio advertising
  • Oversee creative services department, including on-staff and freelance graphic designers, copywriters and computer programmers
  • Responsible for increased profitability of 10% within three months due to efficiency gains
Aug 2004Jul 2007

Marketing & Promotions Coordinator

Nestle Nutrition
  • Marketing and promotions oversight Nestle Nutrition, including Carnation Instant Breakfast and 15 medical product lines 
  • Responsible for all divisional printed sales collateral ($1 million+ yearly spend), including artwork development/art direction, negotiating with printers and print brokers, and ensuring brand guidelines met (including logo placement and color integrity)
  • Responsible for purchasing all divisional promotional products ($4 million+ yearly spending) on projects such as t-shirts, pens, mouse pads, holiday gifts, and more
  • Worked with in-house graphic design department, strategic advertising agencies and PR firms
  • Average number of projects per week: 35+ in addition to multiple on-going promotional initiatives
  • Showed 15-25% cost savings against average market price for every quarter employed
May 2002Apr 2004

Project Manager

TMP Worldwide (formerly part of MONSTER Worldwide)
  • Led collateral projects from inception to completion
  • Oversight of traditional collateral, including new creative platforms, company brochures and radio spots as well as interactive projects such as email marketing campaigns, website development and online advertising
  • Provided oversight of project estimates and ensured all projects stayed within budget
  • Liaison between clients and creative department
Aug 2003Jan 2004

Product Marketing Manager, Western Region

TMP Worldwide (formerly part of MONSTER Worldwide)
  • This was a dual position I held while a Project Manager with TMP
  • Served as resource for 9 TMP offices on suite of interactive based products, including primary contact on Monster.com
  • Led training sessions for all projects (both with clients and internal account teams)
  • Evaluated effectiveness of products and recommended updates
Mar 2000Apr 2002

Media Planner

TMP Worldwide (formerly part of MONSTER Worldwide)
  • Evaluated client needs and budget to plan effective media strategies
  • Strategy components included traditional media, including newspapers, trade journals, radio and outdoor as well as interactive components such as website advertising and email marketing
  • Evaluated effectiveness of online advertising, including presentation of data analysis and recommendations for future campaigns
Feb 1999Mar 2000

Jr. Account Executive/Acct Coordinator

Education

20042007

M.A.

Calif State University, Northridge (CSUN)

Graduated with High Honors, 3.93 GPA

Primary Coursework in Rhetoric and Visual Studies 

Publications 

  • "California Providence: A Fantasy Theme Analysis of the Rhetorical Construction of Place." - Master's Thesis
  • Research Assistant for: Fotsch, Paul (2007). Watching the Traffic Go By: Transportation and Isolation In Urban America. Austin: University of Texas Press.
19951998

B.S.

Northwestern University

Area of concentration: Media Industries & Technology

Minor concentration: English Literature 

Skills

Constant Contact Email Marketing
Digital SLR Photography
Coursework in Traditional & Digital Photography. Personal portfolio: http://www.flickr.com/photos/emjay49201/
Photoshop CS5, Bridge
Use Photoshop and Creative Suite products to organize and and prep print files, re-size logos, and re-touch photos.
Print Production Process
Extensive knowlege of print production, including negotiating rates and estimating. Have been involved in print production in all of my positions.
Microsoft Office products
Word, Excel, Powerpoint and Outlook
PC and MAC literate

References

Laura Limp

Laura served as the Senior Public Relations Specialist on behalf of CHIME while the org was engaged with Martopia Public Relations Group (2009 - 2013) 

Fred Bazzoli

Work closely with Fred on all communications initiatives.

Carrie Blum

Worked closely with Carrie while at TMP Worldwide for 5 years

Creative Portfolio