Thomas Guenette

Thomas Guenette


Vast experience developing and executing successful marketing and communications strategies in B2B technology, publishing, non-profit, and service industries. Extensive track record of leading teams that exceed sales and marketing goals.

  • Leader – dedicated to building strong relationships through energetic, driven, and unflappable attitude.
  • Project Manager – exceptional organizational skills, leading cross-functional teams upwards of 30 in the completion of complex marketing campaigns. Experienced in managing budgets in excess of $1M.
  • Analytical Mind – strong emphasis on metrics and market research to shape marketing and business decisions. Extensive experience analyzing data and presenting findings to guide and influence others.
  • Effective Communicator – extensive writing and verbal communication experience geared toward creating compelling sales and marketing communications aimed at a variety of audiences. Established valuable relationships with key local and national media outlets/journalists that result in continuous media coverage.  
  • Technology savvy – advanced skills in various analytics, operations, design, communications, and customer relationship systems.
  • Creative Strategist – proactive in bringing new ideas to solve issues while keeping the organization’s key business goals in focus. Able to effectively motivate others to maximize resources and opportunities. 

Work History

Work History


Director of Marketing & Public Relations                                                                                       July 2011 – present

Lead the branding, marketing communications, and public relations of B2B rewards technology company. Oversee the development and brand adherence of all marketing channels including: web, social media, advertising, sales tools, and tradeshows. Responsible for company’s internal and public relations activities including media pitches, interviews, events,  prepping senior leaders, developing editorial content, employee communications, industry research, and coordinating information with our Japanese parent company.

  • Recently led the company in a rebranding effort to more effectively position us for future success. Coordinated the development of new brand guidelines, marketing materials (including web site, videos, social media, marketing and sales collateral), client and partner communications, advertising, talking points for staff, and media coverage.
  • Solely established valuable media relationships for the company while also securing coverage in prominent local and national media outlets including: Boston Globe, Boston Herald, Boston Business Journal, WIRED, VentureBeat, Computerworld, Direct Marketing News, and BostInno
  • Created company’s first regular industry and competitor research reports, utilizing web and social media resources to keep daily pulse on the industry. Present findings to company and parent company to help better develop more effective and strategic product, sales, and marketing plans.


Marketing Communications Manager                                                                            September 2005 – July 2011

Championed the marketing communications efforts of global technology publisher. Partnered with stakeholders to generate sales leads; launched products; managed sales and customer campaigns; analyzed and reported metrics; oversaw copywriting and design; coordinated market research and customer story; generated public relations opportunities; event planning; budget management; brand management; negotiated with and managed freelancers, advertising agencies, and vendors.

  • Effectively led the implementation of marketing plans that drove $130M+ in annual revenue
  • Oversaw the development and execution of 250+ integrated marketing activities (e-mail, Web sites, videos, events, print, advertising, social media, sales tools) while managing two direct reports and leading cross-functional teams
  • Key leader in the planning, attendee generation, and on-site execution of annual events, including three-day conference featuring 700+ customers worth $35M+ in business
  • Saved 10-15% each fiscal year on budget by streamlining processes, analyzing metrics to make better decisions, defining best practices, and negotiating with printers, advertising agencies and freelancers

NEW ENGLAND PRESS ASSOCIATION                                                                                                        Boston, MA

Member Services & Marketing Director                                                                                July 2003 – August 2005 Membership Services Coordinator                                                                                          March 2002 – July 2003 Oversaw marketing and membership efforts for non-profit organization including: lead generation, business development, branding, membership management, public relations, and vendor relations all geared toward increasing revenue, membership, and brand awareness.

  • Grew membership to all-time high levels (up 30% in 3 years) through revitalizing the membership drive program with targeted lead generation plans
  • Exceeded advertising and new revenue streams 40% by fostering relationships with potential partners and enhancing the sales communications strategies
  • Increased attendance, sponsors, and exhibitors at annual convention and trade show 60% by establishing integrated outreach campaign    


Sep 2006 - Aug 2009


Boston College
Sep 1997 - Mar 2002

Bachelor of Science

Northeastern University

Advertising Manager, The Northeastern News, 1999-2002



Computer Programs

Microsoft Office Suite, Qualtrics, Omniture, Google Analytics, Facebook Insights, WebEx, Eloqua, CRM systems, InDesign, Photoshop, Illustrator, PageMaker, Quark, Dreamweaver, SPSS, Lotus Notes/Outlook