Skills

Skills

SaaS

Microsoft Excel

Adobe InDesign

Adobe Photoshop

Interest

Social Media, Technology, Fashion, Blogs

Work History

Work History
Jan 2013 - Present

Editor in Chief

Gradations of Style

Founder and editor of GradationsofStyle.com. Gradations of Style curates fashion trends of the chic, urban aesthetic for the young career woman. The blog showcases ensembles for any SF occasion, from a stroll in the Marina to work in the Financial District. I main all aspects of the blog, from creative direction to social media marketing and content production.

May 2012 - Aug 2012

Marketing & Sales Intern, B2B Technology

Kaltura

Successfully developed and launched an innovative online marketing campaign targeting many vertical sectors via social media outlets (LinkedIn, Twitter, and Facebook) and web outreach. Performed rigorous marketing research, and presented results with case studies and sales presentations. Qualified inbound sales lead and opportunities for the sales team through Salesforce.

Feb 2012 - May 2012

Merchandise and Marketing Intern, Fashion Non-profit

Dress for Success

Spearheaded the marketing campaign with creative services, public relations, web marketing and content development, social media management, and email marketing. Managed new and existing merchandise inventory. Reach goal to promote annual 5K run and Gala through college campuses

May 2010 - Jan 2012

Fashion Retail Sales Associate

Aritzia

Strategically developed social media and in-store marketing campaigns for visual merchandising. Engaged selling strategies based on consumer purchasing behavior of the 18-34 female demographic. Responsible for social media marketing. Applied fashion industry-relevant marketing, sales and customer service to achieve results.

May 2006 - Jun 2008

Administrative Assistant

Brio Engineering, Inc.

Augmented client base with relationship marketing and event marketing methods. Developed marketing communication collateral for brochures, signage and ads. Managed engineering project data, event scheduling and general clerical duties.

Portfolio

Education

Education