Chile Media Director-->LatAm Media Director
Responsible for the P&L of international media accounts ( 2 digits annual growth); managed the Miami regional office, developed launch plans of UM in every target country, implementing proprietary tools and controlling the quality of the Media Product in the Region (20 markets, a team of 300 and US$ 1.4 billion media planning/buying budget).• International New Business responsible (Pitches and Sales), won local and regional accounts: J&J, Telefónica International, B2B and Emergia (over $40 MM)• Launched brand new U.M. in six local media markets and moved the pan regional media approach into a consumer/fact driven one. Designed and executed a rolling-year training program model for the region to improve professional media skills.• Awarded "2001 International Media Director of the year" for McCann Worldwide.
(Within McCann Group, before being promoted to the Regional position based in Miami) McCANN-ERICKSON Chile, Media Director ... UNIVERSAL McCANN Chile, VP General Manager. Santiago de ChileConsolidated a threatened media operation into a New Business leading force within the market, managing five direct reports and a team of 34.Key clients: Telefónica LatAm, Microsoft, The Coca-Cola Co., Nestlé, L'Oréal Paris, G.M., MasterCard, UPS, National Lottery, Unilever, Bacardi, Nike, Exxon, 20TH Century Fox + Warner Brothers & Gillette• Obtained regional responsibilities as task force support for Argentina, Mexico, Peru, Ecuador, Paraguay, Colombia, Venezuela and Brazil• Leader of the Coca-Cola Co. Media Task Force in the region, and member of the WW Media Directors and New Business board (NY) implementing global media strategies• Media Agency became #1 (rising from #4 in 3 years) generating over 40% media billing increase, with a lower headcount• Saved the media audit and evaluation of The Coca-Cola Co.• Additionally, secured media pitch for Telefónica, the #1 media account in the country • Launched/positioned the independent Media Central: Universal McCann (market #1)