National Sales Manager, Co-Founder
Identified opportunity in collegiate sports travel market and developed a business model to meet the demands of students and alumni in Madison. Handled all aspects of business from building a brand to developing key relationships with leaders in the fields of transportation and hospitality. Applied business model and expanded successfully to new markets, which led company to rapid company growth in 2011.
- Increased company revenue from $120,000 in 2010 to over $1.2 million in revenue in 2011
- Designed and implemented an innovative digital marketing plan that drove sales of all products and positioned Badger Trips as a young and innovative brand in the travel industry
- Continually cold called high level executives in the airline and hotel industry and in order to set up meetings that led to the negotiation of flexible contract terms which drove down fixed costs
- Established a mobile marketing campaign for 2010 Vegas Trip leading to a +150% increase in revenue in three days of implementation