Download PDF

Summary

My name is Melodie, and I am a communicator, a learner and a storyteller, as well as a young professional who is in love with social media, public relations, reading and writing. I am a recent University of Oregon graduate. I graduated magna cum laude in 2012, majoring in journalism (public relations) and Spanish and also completed a minor in communication studies.

Education

Education
Sep 2008 - Jun 2012

Bachelor of Arts

University of Oregon

Major: Journalism (Public Relations)

Major: Spanish

Minor: Journalism (Communication Studies)

Graduated magna cum laude

Work experience

Work experience
Jan 2011 - Present

Communications Intern

Oregon Hunters Association, Siuslaw Chapter
  • Offer public relations advice to new OHA chapter and devise fundraising opportunities
  • Write materials such as news releases, fact sheets, radio PSAs, and backgrounders
  • Proofread newsletters, articles and publications
  • Secured media coverage in local newspaper and radio station
Jun 2011 - Sep 2013

Social Media Organizer, Office Assistant

Dishworks, Inc.
  • Set up and maintained Twitter and Facebook pages
  • Updated text on company website
  • Wrote marketing letters to potential customers
  • Updated and organized file system to increase efficiency of administration
Oct 2011 - Jun 2012

Account Executive

Allen Hall Public Relations (student-run PR agency)
  • Worked with a team of students to provide PR work for a client, Elements Health Plans
  • Used classroom PR knowledge to perform analyses on social media, SWOT and competitors
  • Planned small events for client and organize presentations
Apr 2006 - Sep 2009

Deli Clerk/Office Assistant

Ocean Dunes Golf Links
  • Efficiently managed small banquets and events
  • Built trust and rapport with frequent customers
  • Applied computer knowledge to solve problems
  • Prepared and served food
  • Performed minor accounting tasks and database updating
  • Created and proofread collateral materials
  • Assisted office administrator

Skills

Skills

Social Media

Especially skilled with: Facebook, Twitter, Pinterest, YouTube, Flickr, LinkedIn, Instagram, Tumblr and other blogging platforms   Multiple classes taken at the University of Oregon taught me how to effectively use various social media sites to engage an audience and improve online presence of a client

WordPress

Expertise researching, creating, proofreading and publishing original material

Final Cut Pro

Microsoft Office Suite

Microsoft Word, Excel and PowerPoint

Adobe Suite

Adobe InDesign and PhotoShop

Spanish Language

Proficiency: near fluent

Portfolio Items

Add portfolio item
Pdf small

A PR Campaign, written for a class project with a team of classmates, written on behalf of Proctor & Gamble's SK-II cosmetics brand in China.

Pdf small

A PR Campaign, completed with a team of students for a real client, for my public relations capstone class. The campaign process involved research, numerous meetings with the client and implementation of tactics.

Pdf small

This is a research essay I wrote for a class assignment. It demonstrates my ability to communicate in Spanish. The essay is an examination of cultural identity in Mexico and how it relates to the border with the United States.

Pdf small

This is a piece I wrote for a class assignment. It demonstrates understanding of financial information and communicates this information to investors and customers.

Pdf small

I wrote these four radio spot advertisements for a nonprofit group, Oregon Hunters Association. Two announce the new club, and two describe the fundraiser. All advertisements received coverage on the local radio station.

Pdf small

I wrote this five-page Eugene Water & Electric Board backgrounder as a class project. It is not authored by EWEB. The document describes a complex weatherization program comprehensively but concisely to employees and news media.

Pdf small

This is another news release I wrote for the Siuslaw chapter of the Oregon Hunters Association. It gave information about a fundraiser. I pitched this release to the local newspaper in Florence, Ore., and received coverage.

Pdf small

I wrote this for the Siuslaw chapter of Oregon Hunters Association. It announced the new chapter to local media and gave information about meetings and objectives. This piece gained coverage in multiple editions of the local newspaper.