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Work experience

Jul 2010Present

General Manager

Classified Adventures Pty Ltd

After months of negotiation, I sold my business to Classified Ad Ventures (CAV), and agreed on a contract term to guide the business to the next level.

I am currently General Manager of the company, and after fulfilling my contract and getting the business integrated within Classified Adventures, I am looking at other options within the digital sector.

CAV is a leading provider of digital marketing products and services to the global real estate industry.

As General Manager, I work with portals, traditional media companies, franchise groups, real estate companies and leading real estate agents to help them get the most from their online advertising.

We provide our customers with a range of products and services including consulting, website design, build and hosting, search engine optimisation, search engine marketing, eMagazines and social media optimisation.

Our team has over 80 years of combined experience in online real estate advertising. Simon Baker, our CEO, was the former CEO and Managing Director of the REA Group.

Jan 2004Jun 2010


Digiproperty Pty Ltd

In 2004, I founded Digiproperty Pty Ltd to focus on digital solutions for the real estate industry, and the business grew with many exciting technology projects. I identified a niche to supply digital services to this industry as digital marketing was non existent, and the need was evident.

Digiproperty has over 20 years of experience in providing "end to end" digital services to some of the world's leading property companies.

We design and deploy the latest technologies, and make sure that our all our clients achieve desired results such as increased database growth, improved customer enquiry, brand awareness and better client relationships.

Digiproperty has developed many successful projects all over the world for the property industry, including website development, banner advertising, mobile applications, eMagazines (invented by digiproperty), email campaigns and mini sites...designed to achieve real outcomes. 

Some of our clients include Ray White, Jones Lang Lasalle, Knight Frank International, Harcourts, LJ Hooker, Coldwell Banker, and domain to name a few.

My responsibilities included:

• Management of staff (upto 16 staff members)

• Customer relationships

• Digital strategy and planning

• Provide vision and company direction

• Responsible for P/L reporting

In recent times, I managed to sell my business to Classified Adventures (CAV), who is chaired by Simon Baker. (The ex CEO of and brokered a deal whereby I benefited from the sale, and also ongoing employment with the larger group.

Jan 2002Jan 2004

Project Manager


I was employed by IBM as project manager to assist in the establishment of a video technologies pilot project for narrow and broad bandwidth delivery. I also assisted in the development of websites, interactive video CD products and kiosk services.

I enjoyed my time at IBM, and really found my passion in managing projects and people in emerging technologies. I learnt and respected the art of a flat level management environment, and achieved great outcomes in this field. Key projects centred around interactive video learning, and interactive entertainment.

My responsibilities included:

• Encoding video for server and online requirements

• Interaction with board members, and liaison with key stakeholders

• Managing teams of programmers and designers

• Interface design for interactive video solutions

• Managing Kiosk and Video Portal production 

Jan 2000Jan 2002

Interactive Director

George Patterson Y & R

George Patterson Y & R is one of the largest advertising agencies in the world. My role was to manage clients and realize the best digital strategies to achieve their goals. I was the interactive director, and we offered many solutions such as websites, DVD’s, E-commerce, Database Management, CD-ROM, Online Advertising, Email Marketing, Content Management, Social Marketing, and more.

My responsibilities included:

• Management of interactive staff

• Client relationships

• Management of information technology initiatives

• Provide vision and company direction

• Interaction with board members, and liaison with key stakeholders

• Create effective management reports 

Jan 1998Jan 2000

Founder & CEO

Expressions Software

Expressions Computer Software was a cutting edge art studio that created a range of PostScript and TrueType fonts for the world market.

Expressions was one of the first company’s in the world to release 100 TrueType fonts, then we licensed the fonts to Microsoft, NEC, Apple, Harvey Norman and Coral Draw to name a few.

After setting up our distribution channel, the development of new complimentary products took place and were sold through the appropriate channels. More staff were employed, and I enjoyed managing technology staff.

My responsibilities included:

• PostScript and TrueType programming

• Implementing quality control and timeline control

• Organising bundling relationships with hardware manufacturers

• Managing and keeping staff happy, on time and delivering quality work 

Sold my company to Adobe, and they acquired all the font and clipart products that we created.


Jan 1999Present

Computer Science


I studied computer science part time while working on my business.

Feb 2002Jul 2004



I studied to become a network engineer as there were many networking projects that we were getting involved with.