Katie Corrado

Works in key Marketing management role of healthcare non-profit that includes senior living facilities, social service agencies, in-home healthcare segment and IT group. Leads Liberty Lutheran’s press presence, social media efforts, Marketing collateral management, copywriting and web initiatives. Has cut budget by thousands in 4.5 year span.

▪Manages all web-based Marketing initiatives, including company website administration, e-newsletters, social media efforts, SEO, AdWords, tracking analytics, online resource guides and more.

▪Manages print and online advertising projects and schedule with external vendors, including advertising agencies, web development groups and public relations firms.

▪Develops content for all web-based and print collateral, including internal communications.

▪Negotiates and procures advertising packages for company.

▪Oversees the creation of sales packages, presentations and executive speeches.

▪Organizes and oversees special events, fundraisers, exhibitions, forums, etc.

Achievements:

▪Substantially reduced overhead and operating costs through a streamlined advertising approach that focused on interactive Marketing tactics and the use of social media. Approximately 20% of the total fiscal Marketing budget was reduced through the strategic re-working of print media and vendor contract negotiations.

▪Improved media presence substantially. Established partner relationships with media affiliates. Positioned company to raise visibility in the news and obtain name and brand recognition.

▪Created a vast brand initiative to join 8 different organizations. Re-worked taglines, points of difference, mission statements and vision points.

▪Developed a 36 month in-house cost study and worked to improve team capacity and skill levels through difficult economic era.

▪Operated as the creative lead to several successful fundraisers, “friendraisers”, community events and forums.

Responsible for the writing of internal and external communications, special event planning, media relations, and other public relations duties.

▪Created internal newsletter, messages from President and CEO and other executive staff members and company Intranet data.

▪Coordinated all corporate sponsorship requests.

▪Drafted and released external communications for print and online media outlets.

▪Managed partnerships with local non-profit organizations to hold community events.

▪Supported direct mail campaigns, surveys and tracking efforts.

▪Developed press kits.

▪Planned and managed special events, branch openings, promotions, etc.

Achievements:

▪Increased media presence substantially during tenure.

▪Developed a robust tracking system that translated PR media placements into raw advertising dollar projections.

▪Launched and led major community outreach events with Soldiers for Hope, leading to positive press in the 5-county and other regional media.