Works in key Marketing management role of healthcare non-profit that includes senior living facilities, social service agencies, in-home healthcare segment and IT group. Leads Liberty Lutheran’s press presence, social media efforts, Marketing collateral management, copywriting and web initiatives. Has cut budget by thousands in 4.5 year span.
▪Manages all web-based Marketing initiatives, including company website administration, e-newsletters, social media efforts, SEO, AdWords, tracking analytics, online resource guides and more.
▪Manages print and online advertising projects and schedule with external vendors, including advertising agencies, web development groups and public relations firms.
▪Develops content for all web-based and print collateral, including internal communications.
▪Negotiates and procures advertising packages for company.
▪Oversees the creation of sales packages, presentations and executive speeches.
▪Organizes and oversees special events, fundraisers, exhibitions, forums, etc.
▪Substantially reduced overhead and operating costs through a streamlined advertising approach that focused on interactive Marketing tactics and the use of social media. Approximately 20% of the total fiscal Marketing budget was reduced through the strategic re-working of print media and vendor contract negotiations.
▪Improved media presence substantially. Established partner relationships with media affiliates. Positioned company to raise visibility in the news and obtain name and brand recognition.
▪Created a vast brand initiative to join 8 different organizations. Re-worked taglines, points of difference, mission statements and vision points.
▪Developed a 36 month in-house cost study and worked to improve team capacity and skill levels through difficult economic era.
▪Operated as the creative lead to several successful fundraisers, “friendraisers”, community events and forums.