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Channel Management
Sales Operations
International Business Development

Work experience


VP Asia Pacific / Managing Director Thailand

Emergencia 2000 Grupo S.A., Spain / Emergencia 2000 Asia Co., Ltd.

•      Established and grew year-end S.E. Asia regional sales from €150,000 (2006) to yearly sustainable sales of €11.7 million (US$ 15.3 million) by 2011, in addition to €13.8M (US$17.85M) of special projects sales.

•Set-up business unit from scratch; built & organized regional office, regional product training center, and established regional channels sales distribution network hub.

•Responsible for administration, human resources, finance, operations, P/L, business permits, regulatory and importation licenses.

•Responsible for regional market development and management across Asia Pacific.

•Formulated comprehensive regional sales & marketing strategy by country in order to maximize market potential and develop long-term sustainable revenue streams.

•Increased revenue by developing a customer focus micro-segmented marketing and sales strategy for: Private, Public (MoH), and Civil Defense (Military/Police) health care providers, in addition to consumer healthcare markets to ensure efficient solutions to meet individual markets/customers’ requirements.

•Negotiated all channel-sales contracts; inclusive of setting sales targets and quarterly sales and marketing benchmarks.

•Hired, trained and mentor domestic sales team; Implemented sales processes, structures and systems to build and develop the effectiveness of the sales team.

•Established and managed independent sales reps network in several Asia Pacific countries.

•Developed successful relationships with top regional private hospitals (groups), key people within the Ministry of Health (MoH), and heads of medical departments for military & police across Asia Pacific.

•Negotiated successful sales bid proposals for multi-phase projects to Asia Pacific governments including Ministries of Health, regional Military & Civil Defense Ministries, for over €10 million in sales.

•Managed successful tender bids to supply medical solutions to NGO’s agencies/programs, including the UN, ADB, and IRC totaling €3.8 million in sales.

•Established regional alliances and partnerships to developed highly successful sales & marketing programs with strategic key partners across Asia Pacific.

•Sourced materials and components used in the manufacturing process; negotiated all supplier agreements.


Executive Director (EVP) / Co-Founder

Global Medical Market Corp., South Korea

•      Leveraged established relationships to create a successful medical device start-up with sales of over US$1.5 million by 2004, 16 months ahead of projections.

•Brought together and led a culturally diverse group of international sales managers from Mexico, Italy, Russia and S. Korea to form a very capable global management and successful sales team.

•Developed and managed a partnership with a Korean company to outsource medical device manufacturing on OEM basis.

•Managed component vendor / manufacturing relationships

•Responsible for the development and management of global sales.

•Established regional sales office in Italy, Mexico, Thailand and partnership offices in Peru and Russia.

•Increased revenue by developing a market focus sales strategy for: channel sales (patient monitor line), B2B / manufacturer segment (blood sampling devise) and a consumer health care segment.

•Directed sales teams in strategic sales planning and channel-sales management to achieve and surpass revenue and market share objectives.

•Divested from business for a capital gain.


International Sales & Marketing Manager LATAM, Asia & Middle East

Palco Labs, Inc., CA. USA

•      Grew yearly sales from less than US$120,000 (1996) to over US$3.7M in yearly sustainable

sales by 2002.

•Drove sales activities exceeding yearly sales targets consecutively from 1997 to 2002.

•Developed and managed implementation of LATAM & Asian business and market strategy.

•Expanded the company's presence in Asia and the Middle East by identifying markets and new business opportunities with high potential for growth.

•Responsible for the development and management of all channel sales in Mexico, Peru, Chile, India, Thailand, Malaysia, Singapore, Indonesia, Philippines, S. Korea, China, Japan and the Middle East.

•Increased revenue by segmenting and developing a customer focus marketing and sales strategy for: channel sales (patient monitor line), B2B /OEM manufacturer (blood sampling devise) and consumer health sales (injection aid devise) to ensure better and more efficient solutions to meet customer requirements

•Negotiated all distribution contracts along with setting minimum sales volumes and marketing benchmarks.




Kellogg School of Management, Northwestern University

BA Economics + BA Politics (International Relations)

• University of California, Santa Cruz (UCSC)

Bachelor of Arts (double major) in Applied Economics & Politics: International Relations