VP Asia Pacific / Managing Director Thailand
Emergencia 2000 Grupo S.A., Spain / Emergencia 2000 Asia Co., Ltd.
• Established and grew year-end S.E. Asia regional sales from €150,000 (2006) to yearly sustainable sales of €11.7 million (US$ 15.3 million) by 2011, in addition to €13.8M (US$17.85M) of special projects sales.
•Set-up business unit from scratch; built & organized regional office, regional product training center, and established regional channels sales distribution network hub.
•Responsible for administration, human resources, finance, operations, P/L, business permits, regulatory and importation licenses.
•Responsible for regional market development and management across Asia Pacific.
•Formulated comprehensive regional sales & marketing strategy by country in order to maximize market potential and develop long-term sustainable revenue streams.
•Increased revenue by developing a customer focus micro-segmented marketing and sales strategy for: Private, Public (MoH), and Civil Defense (Military/Police) health care providers, in addition to consumer healthcare markets to ensure efficient solutions to meet individual markets/customers’ requirements.
•Negotiated all channel-sales contracts; inclusive of setting sales targets and quarterly sales and marketing benchmarks.
•Hired, trained and mentor domestic sales team; Implemented sales processes, structures and systems to build and develop the effectiveness of the sales team.
•Established and managed independent sales reps network in several Asia Pacific countries.
•Developed successful relationships with top regional private hospitals (groups), key people within the Ministry of Health (MoH), and heads of medical departments for military & police across Asia Pacific.
•Negotiated successful sales bid proposals for multi-phase projects to Asia Pacific governments including Ministries of Health, regional Military & Civil Defense Ministries, for over €10 million in sales.
•Managed successful tender bids to supply medical solutions to NGO’s agencies/programs, including the UN, ADB, and IRC totaling €3.8 million in sales.
•Established regional alliances and partnerships to developed highly successful sales & marketing programs with strategic key partners across Asia Pacific.
•Sourced materials and components used in the manufacturing process; negotiated all supplier agreements.