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  • An experienced Senior Marketing Manager with over 13 years commercial experience.
  • Proactive and creative with a proven ability to implement and build commercially viable programs from conception.
  • Excellent management, interpersonal, intuitive, problem solving and leadership skills.
  • Industry Award Winner 2018 (Highly Commended) for Marketing Talent of the Year TAA NSW and nominated for HM Award Marketing Talent.


Apr 2017Current

Marketing Manager

Ovolo Hotels (Global Boutique Hotel Group), Sydney


  • Successfully launched 3 x new hotels and restaurants to market within 6 month period
  • Spearheading Sponsorship + Partnership initiatives including Mercedes-Benz Fashion Week. Partnership activity exceeded all ROI metrics across revenue, reach + engagement.
  • Managed numerous global campaigns with each campaign improving performance over previous - with over 32% incremental performance since my inception to the role.


  • AU Marketing Lead - Leadership, management + stakeholder responsibilities
  • Digital Marketing, Global Creative, PR and Social Media lead
  • Strategic Marketing and budget planning - AU + HK
  • Formulating strategic partnership activity & commercial initiatives to facilitate additional revenue streams for the business
  • Development and implementation of Local Area Marketing strategy 
Jan 2017Apr 2017

Marketing, Partnership and Program Management

Amazon Web Services, Sydney
  • Marketing campaign, event, partnership and program support - AWS Summit Sydney 
Jan 2016Dec 2016

Marketing Specialist - Events, Sponsorships and Promotions

David Jones (Premium Department Store Retailer), Sydney


  • Campaign lead for Vogue American Express Fashion's Night Out event. 8-10 week multi-platform campaign spanning PR, print, digital, outdoor and event component. Successful implementation of in-store brand activity in two locations for over 150 vendors.
  • Implementation and creative development of the first ever Mardi Gras campaign for David Jones which generated over $2million in earned press.
  • Leading David Jones ARIA Awards sponsorship activity including launching the first ever David Jones live Facebook broadcast which reached over 500,000 views.


  • Formulation and evaluation of partnership marketing strategies and contractual agreements. Marketing lead for all special project and sponsorship initiatives. 
  • Holistic strategic marketing communications including electronic, website, print, targeted marketing campaigns. National implementation across David Jones retail network.
  • Project and creative execution lead for over 10 commercially successful campaigns. 
  • Stakeholder management including executive level. Leadership responsibilities including staff management and divisional champion.
Jan 2009Jan 2016

Senior Events and Marketing Manager

George P Johnson (Creative Marketing and Event Agency), Sydney


  • Successfully managed and brought to market holistic marketing campaign spanning print, digital and live elements for over 220 individual locations. Rollout of product marketing campaigns to over 25,000 staff.
  • Launched the iPhone 5 nationally for Telstra including marketing campaign activity for over 380 stores.
  • Managed and co-ordinated all event marketing for multiple nationwide product launches including sole management of individual campaign budgets up to $2 million.
  • Stringent financial reporting, maintaining higher than required profit margin on every job. Responsible for annual revenue targets of $5 million.


  • Managing commercially successful campaigns and events for key clients IBM (1 year), Toyota (3 years), Telstra (2 years), Oracle (6 months) and Adobe (6 months).
  • Producer of national events and experiential activations including roadshows, product launches, awards evenings, digital marketing campaigns and retail store launches.
  • Directing video and screen content production, audio visual, script development, sponsorship and speaker management.
  • Provision of strategic and creative advice to clients, formulation of marketing strategy, creative idea generation and presentation of creative concepts.
Nov 2006Dec 2008

Marketing & Program Manager

CCUSA (International Youth Travel Company), London


  • Launching new program H-2B jobs USA in the UK from inception. Exceeded target expectations by 10% for first year and increased client participation by 20% in second year. H-2B launch job fair events were judged by stakeholders, senior management and clients as extremely successful and the UK was used as a benchmark for other CCUSA global offices.


  • Broad marketing communications including; digital and social media marketing, press releases, media relations, advertising, copywriting, video production, direct marketing and print production. Development of sponsorship and affiliate marketing initiatives.
  • Marketing and Program Manager for North American ski programs (Work and Play Canada and H2B jobs USA). Responsible for driving target market brand awareness and program participation.
  • Researching new business opportunities, coordinating streamlined strategy with other CCUSA offices worldwide. Managing Special Project and job fair events across the UK.
  • Training and management of 9 full time Marketing Representatives and 110 part time staff.
Sep 2005Nov 2006

Projects and Resource Coordinator

BIG GREEN DOOR (Strategic Marketing Agency), London
  • Events, Resource planning and Logistics for Blue chip clients including Pepsi Co, Masterfoods, Pedigree, Unilever. 



BACHELOR OF BUSINESS DEGREE (Marketing + Human Resource Management); GPA: 4.833

Queensland University of Technology


Bellingen High School. TOP FEMALE STUDENT, Certificate of Distinction                   


Snowboarding, Socialising, Surfing, Cooking, Reading, Netball, Soccer