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  • An experienced Senior Marketing Events Manager with over 10 year’s commercial experience.
  • Proactive and creative with a proven ability to implement and build commercially viable programs from conception.
  • Excellent management, interpersonal, intuitive, problem solving and leadership skills.

Work History

Jan 2016Current

Marketing Specialist - Events, Sponsorships and Promotions

David Jones  (Premium Australian Department Store), Sydney


  • Campaign lead for Vogue American Express Fashion's Night Out event. 8-10 week multi-platform campaign spanning PR, print, digital, outdoor and event component. Successful implementation of in-store brand activity in two locations for over 150 vendors.
  • Implementation and creative development of the first ever Mardi Gras campaign for David Jones. Campaign generated over $2million in earned press and 800 in store visitors.


  • Holistic strategic marketing communications including electronic, website, print, targeted marketing campaigns. 
  • Event Management and creative execution lead for over 10 commercially successful campaigns. National implementation across David Jones retail network.
  • Stakeholder management including executive level. Leadership responsibilities including staff management and divisional champion.
Jan 2009Jan 2016

Senior Events and Marketing Manager

George P Johnson (Creative Marketing and Event Agency), Sydney


  • Successfully managed and brought to market holistic marketing campaign spanning print, digital and live elements for over 220 individual locations. Rollout of product marketing campaigns to over 25,000 staff.
  • Managed and co-ordinated all event marketing for multiple nationwide product launches including sole management of individual campaign budgets up to $2 million.
  • Stringent financial reporting, maintaining higher than required profit margin on every job.
  • Successfully implemented rebranding training campaign for over 500 staff.


  • Managing commercially successful campaigns and events for key clients IBM (1 year), Toyota (3 years), Telstra (2 years), Oracle (6 months) and Adobe (6 months).
  • Producer of National events and experiential activations including roadshows, product launches, awards evenings, digital marketing activations and retail store launches. Overseeing video, screen content production, audio visual production, script development, sponsorship and speaker management.
  • Provision of strategic and creative advice to clients, formulation of marketing strategy, creative idea generation and presentation of creative concepts.
Nov 2006Dec 2008

Marketing Events Manager

CCUSA(International Youth Exchange Company), London


  • Coordinating and running on time and on budget events such as the H2B jobs USA job fair. Events were judged by stakeholders, senior management and clients as extremely successful and the UK was used as a benchmark for other CCUSA global offices.
  • Launching new program H-2B jobs USA in the UK from inception. Exceeded target expectations by 10% for first year and increased client participation by 20% in second year.


  • Broad marketing communications experience including; copywriting of promotional materials and company website, writing press releases, media relations, advertising, video, online activity, sponsorship and direct marketing, print production.
  • Program Manager for North American ski programs (Work and Play Canada and H2B jobs USA).
  • Managing resource needed to deliver successful events (staff, suppliers, clients). Organising other logistical requirements for all Special Program events (travel, room bookings, paperwork, catering, signage, merchandise and other logistics).
  • Relationship management with quality candidates, external partners and sponsors.
  • Training and management of 9 full time Marketing Representatives and 110 part time staff.
  • Researching new business opportunities, coordinating streamlined strategy with other CCUSA offices worldwide.
Sep 2005Nov 2006

Projects and Resource Coordinator

BIG GREEN DOOR(Strategic Marketing Agency), London
  • Event Coordinator for Blue chip clients including Pepsi Co, Masterfoods, Pedigree, Unilever.
  • Organising logistics, venues, catering and meeting preparation.
  • Managing resource and traffic - Project staffing and scheduling, updating resource conflicts and managing company diary.
Jun 2004Nov 2004

Marketing and Event Coordinator

  • Organising events such as gala fashion parades and Melbourne Cup. Relationship marketing campaigns.
  • Function organisation, marketing communications, telemarketing, liaising with sponsors.



BACHELOR OF BUSINESS DEGREE (Marketing and Human Resource Management):

Queensland University of Technology

GPA 4.833


CERTIFICATE 1 AND III IN TOURISM (International Retail Travel Sales):

North Coast Institute of TAFE

GALILEO and IATA certified. Distinction Certificate and placed on the Order of Merit List



Bellingen High School. TOP FEMALE STUDENT 

UAI: 92.9. Certificate of Distinction, Caltex Award for Best All Rounder


Snowboarding, Socialising, Surfing, Cooking, Netball, Learning Spanish