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Profile

  • An experienced Senior Marketing Events Manager with over 12 year’s commercial experience.
  • Proactive and creative with a proven ability to implement and build commercially viable programs from conception.
  • Excellent management, interpersonal, intuitive, problem solving and leadership skills.

Work-History

2017Current

Marketing, Partnership and Program Management

Amazon Web Services, Sydney
  • Marketing campaign, event, partnership and program support - AWS Summit Sydney 
Jan 2016Dec 2016

Marketing Specialist - Events, Sponsorships and Promotions

David Jones (Premium Department Store Retailer), Sydney

ACHIEVEMENTS

  • Campaign lead for Vogue American Express Fashion's Night Out event. 8-10 week multi-platform campaign spanning PR, print, digital, outdoor and event component. Successful implementation of in-store brand activity in two locations for over 150 vendors.
  • Implementation and creative development of the first ever Mardi Gras campaign for David Jones which generated over $2million in earned press.
  • Leading David Jones ARIA Awards sponsorship activity including launching the first ever David Jones live Facebook broadcast which reached over 500,000 views.

RESPONSIBILITIES

  • Formulation and evaluation of partnership marketing strategies and contractual agreements. Marketing lead for all special project and sponsorship initiatives. 
  • Holistic strategic marketing communications including electronic, website, print, targeted marketing campaigns. National implementation across David Jones retail network.
  • Project and creative execution lead for over 10 commercially successful campaigns. 
  • Stakeholder management including executive level. Leadership responsibilities including staff management and divisional champion.
Jan 2009Jan 2016

Senior Events and Marketing Manager

George P Johnson (Creative Marketing and Event Agency), Sydney

ACHIEVEMENTS

  • Successfully managed and brought to market holistic marketing campaign spanning print, digital and live elements for over 220 individual locations. Rollout of product marketing campaigns to over 25,000 staff.
  • Launched the iPhone 5 nationally for Telstra including marketing campaign activity for over 380 stores.
  • Managed and co-ordinated all event marketing for multiple nationwide product launches including sole management of individual campaign budgets up to $2 million.
  • Stringent financial reporting, maintaining higher than required profit margin on every job. Responsible for annual revenue targets of $5 million.
  • Successfully implemented rebranding training campaign for over 500 staff.

RESPONSIBILITIES

  • Managing commercially successful campaigns and events for key clients IBM (1 year), Toyota (3 years), Telstra (2 years), Oracle (6 months) and Adobe (6 months).
  • Producer of national events and experiential activations including roadshows, product launches, awards evenings, digital marketing campaigns and retail store launches.
  • Directing video and screen content production, audio visual, script development, sponsorship and speaker management.
  • Provision of strategic and creative advice to clients, formulation of marketing strategy, creative idea generation and presentation of creative concepts.
Nov 2006Dec 2008

Marketing Events Manager

CCUSA(International Youth Exchange Company), London

ACHIEVEMENTS

  • Launching new program H-2B jobs USA in the UK from inception. Exceeded target expectations by 10% for first year and increased client participation by 20% in second year. H-2B launch job fair events were judged by stakeholders, senior management and clients as extremely successful and the UK was used as a benchmark for other CCUSA global offices.

RESPONSIBILITIES

  • Broad marketing communications including; digital and social media marketing, press releases, media relations, advertising, copywriting, video production, direct marketing and print production. Development of sponsorship and affiliate marketing initiatives.
  • Marketing and Program Manager for North American ski programs (Work and Play Canada and H2B jobs USA). Responsible for driving target market brand awareness and program participation.
  • Researching new business opportunities, coordinating streamlined strategy with other CCUSA offices worldwide.
  • Managing Special Project and job fair events across the UK.
  • Relationship management with quality candidates, external partners and sponsors.
  • Training and management of 9 full time Marketing Representatives and 110 part time staff.
Sep 2005Nov 2006

Projects and Resource Coordinator

BIG GREEN DOOR(Strategic Marketing Agency), London
  • Event Coordinator for Blue chip clients including Pepsi Co, Masterfoods, Pedigree, Unilever. Organising logistics, venues, catering and meeting preparation.
  • Managing resource and traffic - Project staffing and scheduling, updating resource conflicts and managing company diary.
Jun 2004Nov 2004

Marketing and Event Coordinator

JORGE RESTAURANT AND BAR, Brisbane
  • Organising events such as gala fashion parades and Melbourne Cup. Relationship marketing campaigns. Marketing communications, telemarketing, liaising with sponsors.

Education

20002003

BACHELOR OF BUSINESS DEGREE (Marketing and Human Resource Management):

Queensland University of Technology

GPA 4.833

19992000

CERTIFICATE 1 AND III IN TOURISM (International Retail Travel Sales):

North Coast Institute of TAFE

GALILEO and IATA certified. Distinction Certificate and placed on the Order of Merit List

19992000

HIGHER SCHOOL CERTIFICATE:

Bellingen High School. TOP FEMALE STUDENT 

UAI: 92.9. Certificate of Distinction, Caltex Award for Best All Rounder

Interests

Snowboarding, Socialising, Surfing, Cooking, Netball, Learning Spanish