Download PDF

Profile

  • An experienced Senior Marketing Manager with over 13 years commercial experience.
  • Proactive and creative with a proven ability to implement and build commercially viable programs from conception.
  • Excellent management, interpersonal, intuitive, problem solving and leadership skills.

Work-History

Apr 2017Current

Regional Marketing Manager

Ovolo Hotels (Global Boutique Hotel Group), Sydney

ACHIEVEMENTS

  • End to end Marketing Campaign management. Successful implementation of global campaigns including 32% incremental performance increase over previous campaigns.
  • Spearheading Sponsorship + Partnership initiatives including Mercedes-Benz Fashion Week. Partnership activity exceeded all ROI metrics across revenue, reach + engagement.

RESPONSIBILITIES

  • Digital Marketing, Global Creative, PR and Social Media lead
  • Strategic Marketing and budget planning - AU + HK
  • Development and implementation of Local Area Marketing strategy 
Jan 2017Apr 2017

Marketing, Partnership and Program Management

Amazon Web Services, Sydney
  • Marketing campaign, event, partnership and program support - AWS Summit Sydney 
Jan 2016Dec 2016

Marketing Specialist - Events, Sponsorships and Promotions

David Jones (Premium Department Store Retailer), Sydney

ACHIEVEMENTS

  • Campaign lead for Vogue American Express Fashion's Night Out event. 8-10 week multi-platform campaign spanning PR, print, digital, outdoor and event component. Successful implementation of in-store brand activity in two locations for over 150 vendors.
  • Implementation and creative development of the first ever Mardi Gras campaign for David Jones which generated over $2million in earned press.
  • Leading David Jones ARIA Awards sponsorship activity including launching the first ever David Jones live Facebook broadcast which reached over 500,000 views.

RESPONSIBILITIES

  • Formulation and evaluation of partnership marketing strategies and contractual agreements. Marketing lead for all special project and sponsorship initiatives. 
  • Holistic strategic marketing communications including electronic, website, print, targeted marketing campaigns. National implementation across David Jones retail network.
  • Project and creative execution lead for over 10 commercially successful campaigns. 
  • Stakeholder management including executive level. Leadership responsibilities including staff management and divisional champion.
Jan 2009Jan 2016

Senior Events and Marketing Manager

George P Johnson (Creative Marketing and Event Agency), Sydney

ACHIEVEMENTS

  • Successfully managed and brought to market holistic marketing campaign spanning print, digital and live elements for over 220 individual locations. Rollout of product marketing campaigns to over 25,000 staff.
  • Launched the iPhone 5 nationally for Telstra including marketing campaign activity for over 380 stores.
  • Managed and co-ordinated all event marketing for multiple nationwide product launches including sole management of individual campaign budgets up to $2 million.
  • Stringent financial reporting, maintaining higher than required profit margin on every job. Responsible for annual revenue targets of $5 million.
  • Successfully implemented rebranding training campaign for over 500 staff.

RESPONSIBILITIES

  • Managing commercially successful campaigns and events for key clients IBM (1 year), Toyota (3 years), Telstra (2 years), Oracle (6 months) and Adobe (6 months).
  • Producer of national events and experiential activations including roadshows, product launches, awards evenings, digital marketing campaigns and retail store launches.
  • Directing video and screen content production, audio visual, script development, sponsorship and speaker management.
  • Provision of strategic and creative advice to clients, formulation of marketing strategy, creative idea generation and presentation of creative concepts.
Nov 2006Dec 2008

Marketing & Program Manager

CCUSA (International Youth Exchange Company), London

ACHIEVEMENTS

  • Launching new program H-2B jobs USA in the UK from inception. Exceeded target expectations by 10% for first year and increased client participation by 20% in second year. H-2B launch job fair events were judged by stakeholders, senior management and clients as extremely successful and the UK was used as a benchmark for other CCUSA global offices.

RESPONSIBILITIES

  • Broad marketing communications including; digital and social media marketing, press releases, media relations, advertising, copywriting, video production, direct marketing and print production. Development of sponsorship and affiliate marketing initiatives.
  • Marketing and Program Manager for North American ski programs (Work and Play Canada and H2B jobs USA). Responsible for driving target market brand awareness and program participation.
  • Researching new business opportunities, coordinating streamlined strategy with other CCUSA offices worldwide. Managing Special Project and job fair events across the UK.
  • Training and management of 9 full time Marketing Representatives and 110 part time staff.
Sep 2005Nov 2006

Projects and Resource Coordinator

BIG GREEN DOOR (Strategic Marketing Agency), London
  • Events and Logistics for Blue chip clients including Pepsi Co, Masterfoods, Pedigree, Unilever. 
  • Managing resource and traffic - Project staffing and scheduling, updating resource conflicts and managing company diary.

Education

20002003

BACHELOR OF BUSINESS DEGREE (Marketing + Human Resource Management); GPA: 4.833

Queensland University of Technology
19992000

HIGHER SCHOOL CERTIFICATE; UAI: 92.9.

Bellingen High School. TOP FEMALE STUDENT, Certificate of Distinction                   

Interests

Snowboarding, Socialising, Surfing, Cooking, Netball, Learning Spanish