Marketing Specialist - Events, Sponsorships and Promotions
David Jones (Premium Australian Department Store), Sydney
- Campaign lead for Vogue American Express Fashion's Night Out event. 8-10 week multi-platform campaign spanning PR, print, digital, outdoor and event component. Successful implementation of in-store brand activity in two locations for over 150 vendors.
- Implementation and creative development of the first ever Mardi Gras campaign for David Jones. Campaign generated over $2million in earned press and 800 in store visitors.
- Holistic strategic marketing communications including electronic, website, print, targeted marketing campaigns.
- Event Management and creative execution lead for over 10 commercially successful campaigns. National implementation across David Jones retail network.
- Stakeholder management including executive level. Leadership responsibilities including staff management and divisional champion.