George P Johnson (Creative Marketing and Event Agency). Sydney
- Successfully managed and brought to market holistic marketing campaign spanning print, digital and live elements for over 220 individual locations. Rollout of product marketing campaigns to over 25,000 staff.
- Managed and co-ordinated all event marketing for multiple nationwide product launches including sole management of budgets up to $2million.
- Stringent financial reporting and maintaining higher than required profit margin on every job.
- Successfully implemented rebranding training campaign for over 500 staff.
- Managing commercially successful campaigns and events for key clients IBM (1 year), Toyota (2.5 years), Telstra (2 years), Oracle (6 months) and Adobe (6 months).
- Producer of National events and experiential activations including numerous roadshows, product launches, awards evenings, digital marketing activations and retail launches. Overseeing video, screen content production, audio visual production, script development, sponsorship and speaker management.
- Extensive marketing communications including electronic, website, print, targeted marketing campaigns.
- Provision of strategic and creative advice to clients, formulation of marketing strategy, creative idea generation and presentation of creative concepts.
- Managerial responsibilities including senior stakeholder management, staff management, staff development and responsible for annual sales targets in excess of $7million.