Merren Lynch

  • 6 Pacific Avenue, Tamarama 2026

Senior Marketing Events Professional

Summary

  • An experienced Marketing Events Professional with over 10 year’s commercial experience.
  • Proactive and creative with a proven ability to implement and build commercially viable programs from conception.
  • Excellent management, interpersonal, intuitive, problem solving and leadership skills.

Work History

Work History
Jan 2009 - Present

Producer

George P Johnson (Creative Marketing and Event Agency). Sydney

ACHIEVEMENTS

  • Successfully managed and brought to market holistic marketing campaign spanning print, digital and live elements for over 220 individual locations. Rollout of product marketing campaigns to over 25,000 staff.
  • Managed and co-ordinated all event marketing for multiple nationwide product launches including sole management of budgets up to $2million.
  • Stringent financial reporting and maintaining higher than required profit margin on every job.
  • Successfully implemented rebranding training campaign for over 500 staff.

RESPONSIBILITIES

  • Managing commercially successful campaigns and events for key clients IBM (1 year), Toyota (2.5 years), Telstra (2 years), Oracle (6 months) and Adobe (6 months).
  • Producer of National events and experiential activations including numerous roadshows, product launches, awards evenings, digital marketing activations and retail launches. Overseeing video, screen content production, audio visual production, script development, sponsorship and speaker management.
  • Extensive marketing communications including electronic, website, print, targeted marketing campaigns.
  • Provision of strategic and creative advice to clients, formulation of marketing strategy, creative idea generation and presentation of creative concepts.
  • Managerial responsibilities including senior stakeholder management, staff management, staff development and responsible for annual sales targets in excess of $7million.
Nov 2006 - Dec 2008

Marketing Events Manager

CCUSA (International Youth Exchange Company). London

 ACHIEVEMENTS

  • Coordinating and running on time and on budget events such as the H2B jobs USA job fair. Events were judged by stakeholders, senior management and clients as extremely successful and the UK was used as a benchmark for other CCUSA global offices.
  • Launching new program H-2B jobs USA in the UK from inception. Exceeded target expectations by 10% for first year and increased client participation by 20% in second year.

RESPONSIBILITIES

  • Broad marketing communications experience including; copywriting of promotional materials and company website, writing press releases, media relations, advertising, video, online activity, sponsorship and direct marketing, print production.
  • Program Manager for North American ski programs (Work and Play Canada and H2B jobs USA).
  • Managing resource needed to deliver successful events (staff, suppliers, clients). Organising other logistical requirements for all Special Program events (travel, room bookings, paperwork, catering, signage, merchandise and other logistics).
  • Relationship management with quality candidates, external partners and sponsors.
  • Training and management of 9 full time Marketing Representatives and 110 part time staff.
  • Researching new business opportunities, coordinating streamlined strategy with other CCUSA offices worldwide.
Sep 2005 - Nov 2006

Resource Coordinator

BIG GREEN DOOR (Strategic Marketing Agency). London
  • Event Coordinator for Blue chip clients including Pepsi Co, Masterfoods, Pedigree, Unilever. Organising logistics, venues, catering and meeting preparation.
  • Managing resource and traffic - Project staffing and scheduling, updating resource conflicts and managing company diary.
Jun 2004 - Nov 2004

Event Coordinator

JORGE RESTAURANT AND BAR. Brisbane
  • Organising events such as gala fashion parades and Melbourne Cup. Relationship Marketing campaigns.
  • Function organisation, marketing communications, telemarketing, liaising with sponsors.

Education

Education
2000 - 2003

BACHELOR OF BUSINESS DEGREE (Marketing and Human Resource Management): 

Queensland University of Technology
GPA 4.833
1999 - 2000

CERTIFICATE 1 AND III IN TOURISM (International Retail Travel Sales): 

North Coast Institute of TAFE
GALILEO and IATA certified. Distinction Certificate and placed on the Order of Merit List
1999

HIGHER SCHOOL CERTIFICATE: 

Bellingen High School. TOP FEMALE STUDENT UAI: 92.9
UAI: 92.9. Certificate of Distinction, Caltex Award for Best All Rounder

Interests

Snowboarding, Socialising, Surfing, Cooking, Netball, Learning Spanish

Portfolio